Author: Sérgio Brodsky

The future is an asset, not a guess
Sérgio Brodsky April 29, 2021
Futurecast: why have I bothered and why you should too!
Sérgio Brodsky October 7, 2020
More foresight, less prophecy: what it takes for brands to make the post-COVID reality great again, not just normal
Sérgio Brodsky April 21, 2020
As the CMO title morphs, agency strategists rise
Sérgio Brodsky November 20, 2019
Sell your services, not your soul – some things don’t need a brand
Sérgio Brodsky August 19, 2019
Ecommerce evolved – ‘phygital’ is no longer that fidgety media strategy
Sérgio Brodsky June 7, 2019
To humanise brand is to waste AI’s potential
Sérgio Brodsky June 3, 2019
How Burger King’s Fernando Machado gave advertising its baubles back
Sérgio Brodsky December 20, 2018
Dreams for dollars – branding is full of contradiction, but that’s why it works
Sérgio Brodsky November 23, 2018
Embrace designed complexity and grow your brand
Sérgio Brodsky October 24, 2018
Breaking the behaviour barrier with voice technology – a ways to go
Sérgio Brodsky October 5, 2018
How OOH can be turned into a regenerative force for cities and citizens
Sérgio Brodsky August 20, 2018
Dopamine, oxytocin and the brain: are relationships of trust purely chemical?
Sérgio Brodsky July 5, 2018
Failure is the new flawless – drop the mask and cash in
Sérgio Brodsky April 26, 2018