Author: Sophie Berrill

What the rise of ‘BeReal’ can tell Aussie brands about Gen Z and authenticity
Sophie Berrill August 17, 2022
SafetyCulture brings back ASMR to champion quiet workplace achievements
Sophie Berrill August 11, 2022
WorkSafe campaign confronts ‘many forms’ of work-related gendered violence
Sophie Berrill August 10, 2022
Hinge launches guide to LGBTQIA+ dating
Sophie Berrill August 9, 2022
The NGV’s Rigg Design Prize 2022 celebrates advertising for the first time
Sophie Berrill August 9, 2022
Another reason to love emails: social media ads trust is low
Sophie Berrill August 5, 2022
Can Meta bounce back from its first ad revenue decline?
Sophie Berrill August 4, 2022
After the news: pride controversies receive mixed responses
Sophie Berrill August 4, 2022
Uncensored ‘Breastralia’ artwork unveiled in Collingwood
Sophie Berrill August 3, 2022
New awards recognise the little guys in Australian copywriting ‘The Clever Copywriting Awards’
Sophie Berrill August 1, 2022
After the mud dries: how Splendour could have done its PR better
Sophie Berrill July 28, 2022
Augmented reality advertising has unique power, according to study
Sophie Berrill July 27, 2022
Tourism NT teases Australians with an early summer holiday
Sophie Berrill July 25, 2022
YouTube and Shopify join forces for Youtube Shopping
Sophie Berrill July 21, 2022