Share

The national, not-for-profit industry association, Independent Media Agencies of Australia (IMAA), has announced its inaugural Sound-Byte conference.
The Sydney event will be held at ARN’s North Sydney office on Thursday 26 June and feature a lineup of prominent voices in Australia’s radio and podcasting industries. A Melbourne version of the event is also expected to be announced shortly.
Sound-Byte is being positioned as an expert-led deep dive framed around the question: ‘Are your media plans in tune with Australia’s growing affection for audio?’.
Significant figures from the audio industry will attend, including ARN, Southern Cross Austereo, Nova Entertainment, Nine, Mamamia, News Australia and audio measurement company GfK.
An opportunity for growth
Along with sessions featuring a number of experts in the audio industry, Sound-Byte will host a keynote presentation from award-winning radio voices and KIIS Breakfast hosts, Kyle Sandilands and Jackie O.
IMAA CEO Sam Buchanan says Sound-Byte will bring together the leaders and innovators of Australia’s audio industry to share their expertise, insights and experience within the growing national audio landscape.
“The audio sector is experiencing strong growth, particularly from digital radio and podcasting, with the latest Guideline SMI data for April showing ad revenue growth of almost 13 percent, its second biggest increase since the COVID pandemic,” Buchanan says.
Audio professionals providing valuable industry insight
IMAA chair and the media store chief operating officer Jacquie Alley will lead the ‘Content is Still King: The Art of Entertainment’ panel session, which will feature insights from KIIS Sydney Drive show duo Will McMahon and Woody Whitelaw, 4BC Afternoons host Sofie Formica and ATN CEO Vic Lorusso.
CRA chief commercial officer Jo Dick will moderate a discussion on the future of audio, exploring AudioID and measurement with panellists including GfK ANZ’s head of operations Jeremy Adams, Nova’s digital strategy director Michelle Golding and executive head of LiSTNR Commercial Olly Newton.
How to build a winning cross-category retail campaign strategy.