Personal Media specialists Tigerspike was commissioned by Yahoo!7 to build the 7News and PLUS7 apps for the Samsung mobile platform. These two products were part of a content distribution, technology and commercial partnership between Yahoo!7 and Samsung Australia. The apps are being preloaded on selected Samsung smartphone devices and Samsung GALAXY devices.

Forging a reputation for delivering relevant, personalised video content to audiences, mobile and tablet devices, Tigerspike builds on its latest venture on the back of its pioneering era in 2010 when launching the iPad in Australia.

Its pivotal role in working with News Corporation to deliver The Australian on the iPad was seen as an unprecedented move in the context of newspapers going digital.

By delivering content pre-loaded on devices it drove awareness and shaped user behaviour, giving News Corporation a competitive edge.

Sue Carter, director of Connected Life and Information, Yahoo!7 says, “Tigerspike build a market-leading app for our product that we are extremely proud of. The team is efficient and thorough.”

Alex Burke, Managing Director, Asia Pacific, Tigerspike says, “It is imperative that we stay at the forefront of technology and take advantage of these opportunities. We are problem solvers and work with our clients.”