Author: Adam Carswell
Marketers need to keep channel mix anchored in the present
February 28, 2014
In marketing nirvana, the channel mix concocted for any given goal achieves maximum effectiveness in engaging with its target audience, quickly translating into increased likelihood of a sale, a cross-sell opportunity, or of retaining a customer. The results of Marketing‘s comparison between the views of 300 marketing professionals and those of 9000 Australian consumers on the […]
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Seasonal clean: strategies for keeping your business’ data prim and proper
August 26, 2013
*Sponsored content In the so-called ‘digital age’, if knowledge is power, data is its currency. According to a 2009 report published by US market research firm IDC, a whopping 487 billion gigabytes of stored digital content was created in 2008 (up 73% on the previous year and a figure predicted to have doubled every […]
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