Author: Belle Kwan

Performing a market segmentation is part and parcel of every marketing plan. The new best-practice paper on segmentation by Warc advises that it must now cater to a digitally-savvy audience.

New media ranks most important of media channels amongst local businesses, with cinema coming in last of the media-channel playoffs.

With majority of APAC companies expecting a crisis to occur in the next year, it is alarming that few have a crisis management plan in place.  Crisis management – like that dreaded dental appointment, every ...

With America in bad debt and local consumer confidence at a conservative low, share prices of our media companies have fallen to a long-term low due to low advertising revenues.

Marketing looks deeper into the impact of tablets, its popularity in Australia and how marketers should take advantage of this new platform for creative marketing.

Google issues new AdWords Business credit card to encourage US SMEs to purchase search advertising on credit.

Australian shoppers feel that businesses are not making them feel rewarded and appreciated, and are willing to pay 12% more for excellent service

With the rise of digital marketing and the accountability of marketers, it is becoming a crucial ability for marketers to provide tracking and data on the performance of online marketing activities.

A Nielsen survey reports that Australian women look for quality and trust when forming long-term relationships with brands

Australians are unsatisfied at loading times needed for mobile web browsing