Author: Ben Ice
Author: Ben Ice
YouTube has released its global year-end ‘Ads Leaderboard’, listing the year’s top 10 most watched video ads. Samsung India service took out the top spot, with its ‘We’ll take care of you, wherever you are’ video ...
Australian consumers are turning off the personal data tap as companies fail to deliver the experiences they’ve come to expect. Unsatisfactory experiences and lack of trust are leading Australian consumers to think twice before sharing ...
Under direction from the Federal Government, the ACCC is commencing an inquiry today into digital platform providers such as Google and Facebook. The Australian Competition and Consumer Commission’s (ACCC) inquiry will examine the effect that ...
Mobile shopping use increased its dominance globally during the long retail weekend. Global data from Salesforce reveals that mobile phones made up 64% of all shopping visits over the weekend, up from 54% in 2016. ...
Coca-Cola Australia has today announced the launch of Coca-Cola Raspberry. The range, which rolls out to grocery stores in Australia tomorrow, joins ‘Plus Coffee No Sugar’ and last year’s Ginger in a growing list of new flavours ...
Mars, Adidas, HP and more have halted their YouTube spends after a report by The Times found their ads served against “inappropriate” and “exploitative” content featuring children. The content found in the report was legal ...
Australian brands have improved their omni-channel offerings, but consumers are still more likely to be unsatisfied with digital experiences than delighted by them. New research from SAP’s 2017 ‘Australian Digital Experience Report’ reveals improvement in the ...
Marketers will pay more attention to customers in 2018. Why? Because their jobs depend on it. Forresters ‘Predictions 2018’ report predicts more marketers will embrace an expanded role in 2018 that sees them take active ...
Only 29% of Australian employees perceive a strong match between how their employer represents itself and what they actually experience. Not delivering on the positive employer brand an organisation presents can pose a serious reputation ...
Coles, Woolworths and Aldi have launched their Christmas 2017 campaigns. Woolworths’ TVC celebrates the realities of the preparation and enjoyment of an Australian Christmas in the ‘Share the Spirit of Christmas’ campaign, by M&C Saatchi. ...
Nearly 210 million people from around the world are connected to a business in Australia, according to new Facebook SMB research. Facebook has released research statistics about the performance of Australian small and mid-sized businesses ...
Coca-Cola Australia has launched the ‘It Feels Good to Give’ campaign with The Salvation Army. The campaign will be headlined by the iconic Coca-Cola Christmas Truck, which comes to Australia for the first time in ...
