Author: Ben Ice
UnLtd has launched an appeal for auction item donations to raise funds for children and young people impacted by the bushfires. UnLtd has launched an appeal to the marketing, media, creative and advertising industries to donate items and experiences such as tickets to conferences and events, accomodation, unique gifts, items and services. The initiative offers […]
Google is marking Black History Month in the US, with ‘The Most Searched: A Celebration of Black History Makers’, a TV commercial which outlines a number of Black American leaders, icons and athletes that have (among other achievements) topped its searches. The 90-second spot first aired during the TV broadcast of the 2020 Grammy awards […]
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES 2020. Mastercard collaborated with Nadine Randle and producer Niclas Molinder to develop a song that appeals to listeners and integrates the Mastercard sonic logo. The sonic logo kicked off Mastercard’s audio branding initiative last year; the ‘Merry Go Round’ single […]
B2B marketers will match their CX efforts with partner experience prioritisation in 2020 and many firms will roll sales enablement into marketing’s remit for better performance. It’s well known in B2B marketing that buyers do their own research, sifting through information on products and vendors before making decisions. While it is a sound way to […]
Twitter has released its 2019 top performer results, which include many brands that used the platform in innovative ways in 2019. Twitter has named seven top performing brands and three notable mentions for the past year. The winners are: Best purpose-driven campaign: @airbnb_au for its @AirbnbHelp bushfire support initiative. Best use of live streaming: @IBMAustralia […]
A record number of Australian media owners have joined forces to launch the ‘Advertise or Die’ campaign. The campaign, launched by a number of high-profile media owners and their respective industry bodies, is a call-out to remind the nation’s CEOs, CFOs and CMOs of the long-term importance of advertising. The “record number” of partners involved […]
Leading brands will move beyond the customer survey in 2020, but Forrester predicts many that try to build in-house customer insights platforms will falter. Insights-driven firms are known to outperform their peers and the gold rush will continue in 2020. Forrester’s ‘Predictions 2020: Customer Insights’ report explores which new approaches to insight gathering will work […]
Firms will be bolder and more unapologetic with EX as the harmful outcomes of providing poor culture and conditions intensify in 2020, Forrester predicts. 2020 will be the year of the niche employee experience (EX), Forrester foresees in its ‘Predictions 2020: Employee Experience’ report. Companies will stop trying to be all things to all people […]
New research has uncovered which sports teams delivered the best performance for their sponsors over 2019’s winter league seasons. North Melbourne Football Club (AFL) and its long-running sponsorship deal with Mazda sees the strongest outcomes of any winter league team. For eyeballs alone, St George bank’s sponsorship of St George Illawarra (NRL) continues to have […]
CX professionals who can prove ROI face a strong job outlook in 2020, but their less successful counterparts may find themselves unemployed or turning to questionable means, Forrester predicts. CX professionals who are unable to demonstrably tie experiences to dollars may lose their jobs next year, according to Forrester’s ‘Predictions 2020: Customer Experience’ report. In […]
Nike will no longer sell its shoes and apparel directly through Amazon, as counterfeit and third-party sales on the platform continue to thrive. In part due to frustration at Amazon’s failure to stem the significant trade of counterfeit products, the decision comes during a large retail strategy overhaul for Nike. The sportswear giant says it […]
Regional regulations will make a global impact in courtrooms and boardrooms in 2020 and Forrester predicts two areas of the marketing ecosystem will be upended. Third-party data and adtech are in the crosshairs of regulators and face existential risk in 2020, claim Forrester analysts in the ‘Predictions 2020: Privacy and Data Ethics’ report. “B2C marketing […]
Consumers will look to reconnect with brands and products that bring them joy in 2020, but changes in how they interact with social media, purpose brands and smart tech are on the horizon. Despite the power, convenience and affordability consumers enjoy today, they are no happier than they were 20 years ago. In fact by […]
To celebrate the Australian personality, Tourism Australia will today launch ‘Philausophy’, its evolution of the ‘There’s Nothing Like Australia’ global campaign. Philausophy, the deliberate play on words, aims to capture the philosophy of Australians and their informal approach to living which, according to Tourism Australia (TA), research shows is highly appealing among visitors. The new […]
