Author: Ben Ice
Author: Ben Ice
Google is marking Black History Month in the US, with ‘The Most Searched: A Celebration of Black History Makers’, a TV commercial which outlines a number of Black American leaders, icons and athletes that have ...
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES 2020. Mastercard collaborated with Nadine Randle and producer Niclas Molinder to develop a song that appeals to listeners and integrates ...
B2B marketers will match their CX efforts with partner experience prioritisation in 2020 and many firms will roll sales enablement into marketing’s remit for better performance. It’s well known in B2B marketing that buyers do ...
Twitter has released its 2019 top performer results, which include many brands that used the platform in innovative ways in 2019. Twitter has named seven top performing brands and three notable mentions for the past ...
A record number of Australian media owners have joined forces to launch the ‘Advertise or Die’ campaign. The campaign, launched by a number of high-profile media owners and their respective industry bodies, is a call-out ...
Leading brands will move beyond the customer survey in 2020, but Forrester predicts many that try to build in-house customer insights platforms will falter. Insights-driven firms are known to outperform their peers and the gold ...
Firms will be bolder and more unapologetic with EX as the harmful outcomes of providing poor culture and conditions intensify in 2020, Forrester predicts. 2020 will be the year of the niche employee experience (EX), ...
New research has uncovered which sports teams delivered the best performance for their sponsors over 2019’s winter league seasons. North Melbourne Football Club (AFL) and its long-running sponsorship deal with Mazda sees the strongest outcomes ...
CX professionals who can prove ROI face a strong job outlook in 2020, but their less successful counterparts may find themselves unemployed or turning to questionable means, Forrester predicts. CX professionals who are unable to ...
Nike will no longer sell its shoes and apparel directly through Amazon, as counterfeit and third-party sales on the platform continue to thrive. In part due to frustration at Amazon’s failure to stem the significant ...
Regional regulations will make a global impact in courtrooms and boardrooms in 2020 and Forrester predicts two areas of the marketing ecosystem will be upended. Third-party data and adtech are in the crosshairs of regulators ...
Consumers will look to reconnect with brands and products that bring them joy in 2020, but changes in how they interact with social media, purpose brands and smart tech are on the horizon. Despite the ...
To celebrate the Australian personality, Tourism Australia will today launch ‘Philausophy’, its evolution of the ‘There’s Nothing Like Australia’ global campaign. Philausophy, the deliberate play on words, aims to capture the philosophy of Australians and ...
