Author: Ben Ice
Author: Ben Ice
Marketo and Wunderman partnership Marketing software provider Marketo and leading global digital agency Wunderman announced on 9 February a strategic partnership to introduce data and measurement behind every customer interaction, a solution they are calling ...
English football Premier League has launched its new app icon friendly brand image for the 2016/’17 season. The new brand re-magines the iconic crowned lion, but drops the title sponsorship and will carry no main ...
Marketing technology news and updates for Australian marketers. Krux launches Link, the industry’s first P2P data connections platform Cloud-based infrastructure provider Krux, has launched Link, a connections platform serving as a data-as-a-service complement to Krux’s ...
Music streaming service Spotify has launched its Australian ‘Summer is better with music’ campaign, its largest since entering the market in 2012. It has been driven by a data-led approach, utilising a wealth of first party ...
Coca-Cola South Pacific has launched a new Fanta campaign which urges Australian teens to create more play and embrace the vibrant and spontaneous side of life. The multi-million dollar integrated campaign includes TV, online, cinema, ...
Australian actor Chris Hemsworth is the campaign ambassador and voiceover for Tourism Australia’s new global video ad campaign. Focussing on Australia’s famous coastal landmarks, such as the Great Ocean Road, Sydney Harbour and Port Lincoln, the ‘there’s ...
Almost four in five Australians think Australia Day is worth celebrating, while one in eight do not. Of those who do not think it is worth celebrating, 65% believe it is a day that represents ...
Coca-Cola has unveiled its new ‘one brand’ global marketing strategy, and ‘Taste the Feeling’ tagline and campaign. The strategy will bring all of the beverage giant’s trademark products – Coca-Cola, Diet Coke, Coke Zero and ...
Star Wars memorabilia has already seen a 202% increase since this time last year, as Australian consumers respond to the release of the highly anticipated release of The Force Awakens. 10 December was the biggest ...
92% of B2B digital and ecommerce professionals rely on email marketing to promote online sales, according to new data from Accenture. Other traditional channels used are mailers used to promote website products (86%) and telephone ...
81% of marketers say data is important to their efforts, with 59% listing it as critically important, a new report from the Global Data Driven Marketing Association (GDMA) shows. The ‘Global Review of Data Driven ...
The marketing and communications industry polarises its professionals when it comes to work-life balance, according to a Seek Learning study. The recent report shows that 66% of marcomms professionals rated their work-life balance as excellent ...
