Fur Media, on 23 April announced a brand new partnership with leading digital pet platform Mad Paws. With 27+ million pets nationwide and a $30+ billion yearly spend, the move enables advertisers a more efficient ...
Wongutha man and Nani Creative co-owner Kevin Wilson believes creatives must use their voices to push for “what is right”. He spoke alongside Lush CEO Clare Reid at Emergence Creative, where the pair spearheaded a ...
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The rise of mainstream artificial intelligence (AI) has been rapid and confronting. The capabilities of this technology continue to evolve and expand beyond what we can even imagine. We’ve witnessed swarms of users migrate to ...
A cryptic notification shared by TikTok with its users has sparked interest online as the platform teases its next move. The message reads: “TikTok Notes, a new app for photo posts, is coming soon! Your ...
Apple’s new wearable virtual reality headset was recently worn by a Cromwell Hospital team member in London to assist in spinal surgery procedures. Since Apple Vision Pro’s release on 2 February 2024, several healthcare apps ...
In the realm of personal branding, few names command as much attention as Kim Kardashian. Back in 2022, Kardashian gave a rare look into her minimalist SKKN by Kim office via a walkthrough YouTube video ...
Iconic Australian brand Bonds has launched a new brand platform ‘As worn by us’ to remind the nation of the uniquely beloved place the brand holds across all ages and demographics. The campaign, conceptualised by ...
The latest campaign by Boomtown urges brands and agencies nationally to include regional Australia in their 2025 advertising schedules – and for good reason. Boomtown represents the 9.6 million people living in regional Australia – one ...
In today’s complex and fragmented digital landscape, the impact of marketing automation on revenue generation cannot be overstated. According to recent studies, businesses using marketing automation software experience an average saving in marketing expenses of ...
Research by the University of South Australia has highlighted that women account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending. Marketing Mag speaks to Word of Mouth ...
Audiences are dispersing at a faster rate than brands can adapt and evolve. It is essential for advertisers to tap into new methods of marketing, such as partnership and influencer advertising. Impact APAC regional vice ...
