Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. Appointments TAG appoints Ben Desailly as martech and data advisor 2 ...
The marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs. However, some more recent developments have marketers paying ...
King Kong founder and Shark Tank Australia judge Sabri Suby reveals the secret marketing tactics of luxury brands with Marketing Mag. According to data from GWI, the majority of luxury buyers sit in the low ...
The visual representation of unsuccessful, fast fashion digital marketing would rival the size of fast fashion landfill. We’ve seen the ‘Who made your clothes’ campaign. My question to clients is ‘Who made your paid ads?’ ...
We’ve all been there, five canapés and one Prosecco deep at an event we’ve joined to learn something new and expand our network. Events are a common part of our professional lives, and for businesses ...
While watching TV in my hotel room on a recent trip to Melbourne, I was quite taken with Apple’s new privacy-focused ad. You may have seen it – the one with winged surveillance cameras that ...
It’s amazing what you can accomplish in two decades. It took NASA about 20 years to get a man on the moon. Then, in 1997, Apple was on the verge of bankruptcy, but by 2007, ...
Inclusive Digital Design (IDD) is the practice of creating digital products, services and experiences that are accessible and usable by as many people as possible, regardless of their age, abilities or disabilities. This approach involves ...
Have you ever wondered if you’re being remunerated fairly per your real market value? Employment Hero, the global employment authority and leading HR, payroll and recruitment SaaS solution designed for Australian businesses has just launched ...
The word ‘partnership’ gets thrown around freely by marketing agencies these days. However, performance marketing agencies have traditionally operated on a retainer-based fee structure. Regardless of how well (or poorly) a client’s business performed, the ...
AI isn’t new. But it does feel like it’s a new frontier in marketing – full of promise, potential, and a fair share of unpredictability. The AI marketing landscape is evolving at an exponential pace. Right now, ...
“Where do you see yourself in five years?”, is the tried and tested question that can often receive drab, cagey or conservative responses. But this question shouldn’t be treated as a test – it’s an ...
