Author: Bri Williams

Is there a profession with lower perceived barriers to entry than marketing? Accountants are shielded by accounting standards and mysterious debits and credits. Sales people are shielded by most of us, frankly, not wanting to ...

In my recent post ‘Most websites are leaking money,’ I covered two of the key reasons most websites are failing to convert visitors: they don’t establish confidence and they don’t communicate value. As a result, websites ...

Most of the websites I visit are leaking money and yours might be one of them. Out of every 100 people who visit an average website, only five are becoming customers*. Worse still, three out of ...

There has been a bit of fuss recently over David Jones launching its online site, so it’s a good opportunity to size up whether DJs or Myer is hitting the mark from a shopper behaviour ...

First, a confession: mine was not a marketing degree and I have never been responsible for a marketing campaign. Instead, in my time as a product manager I worked alongside marketers within a marketing function ...

The Australian Federal Government has successfully withstood a High Court challenge on the constitutional legitimacy of plain packaging legislation. So with help from the field of behavioural economics, let’s now look at the behavioural legitimacy ...

‘Garbage In Garbage Out’ (GIGO) has usefully served as a call to arms over the decades. Beware those who throw poor quality information into a business process because no matter how sophisticated that process, it ...