Cade Witnish takes us through the user journey map, asking what are the opportunities or pain points to address in understanding needs, behaviours and motivators of your customers? It’s one thing to come up with ...
The Internet of Things is set to disrupt everything from homewares to healthcare, writes Cade Witnish, managing director of Loud&Clear. Imagine if your home knew you were working late, could tell you’re running out of ...
Cade Witnish shares some ways of how you can adapt to digital disruption and how some brands stand to gain from it. Australia has historically been good at certain aspects of innovation. We are among ...
Cade Witnish explains a change to Google Maps search results that has the potential to particularly harm local businesses. This particular change has managed to remain under the radar while discussion centres around Google’s recent ...
Cade Witnish, managing director of digital agency Loud & Clear, runs through the latest in social media. Facebook – 13,800,000 active Australian users The biggest news from Facebook is the announcement of the Messenger Business ...
Cade Witnish recently attended the Deloitte TMT predictions dinner, where he was involved in discussions around the findings of the report and future trends and predictions for the year to come. Here are the three ...
Ambiguity over customer acquisition cost (CAC) is costing your business, writes Cade Witnish. As the business adage goes, ‘You can’t manage what you don’t measure.’ Yet, I am surprised with the number of managers ...
As is everything in the digital world, social media platforms are evolving at an astonishing rate. To perform well in the competitive social media realm, it is important to stay up to date on what ...
In the world of digital, things are changing on a daily basis. As different social platforms are increasingly competing for more avid followers, tweaks are made to enhance the user experience and ultimately drive traffic ...
With fines of up to $1.7 million for each infringement, businesses need to make sure they’re compliant with the new Australian privacy laws. Cade Witnish outlines the five steps to ensure you’re compliant. It ...
Sacred cows can be challenged and problems that you already thought had been solved can be solved better. It takes a certain type of approach to make it work, but the same approach applies equally to ...
