Caroline Regidor, managing director of First Degree PR, writes about the challenges of finding mutual respect between public relations and journalism. Ever had someone hang up on you in the middle of a work-related conversation? ...
Caroline Regidor, First Degree PR managing director, considers what social media means for privacy and security; and why some choose to switch off completely. “You hate bloggers. You mock Twitter. You don’t even have ...
The Christmas party season has arrived, but in this post-GFC world, are big bashes out of style? They don’t make parties like they used to, writes Caroline Regidor. The financial crisis’ sobering effect on ...
The charity sector is full of players fundraising for countless causes. Caroline Regidor gives some advice on how to align your brand with the right cause in the right way so you can reap the ...
I was the youngest person at a media event last Monday night. Well into the third decade of my life, these days it’s a rare occurrence when I’m the youngest at anything. But on that ...
Last week’s headlines on the lives lost at construction projects for the World Cup in Qatar were difficult to believe. About 1200 construction workers have died since 2010, prompting one sensationalist publication to claim, ‘Qatar’s World ...
It’s no surprise that the financial services sector is one of the late movers in terms of using social media. Recent research by the International Data Corporation confirms this as a fact, not just a ...
Oh Leighton, what a mess. After successfully laying low on the Australian Federal Police’s investigation on alleged corruption and bribery for nearly two years, the AFR‘s gossipy coverage throughout October has hit Australia’s largest construction ...
Volkswagen’s (mis)management of its product recalls internationally, and its clumsy response to the fallout from the inquest into the death of a Melbourne driver – this is the stuff that keeps public relations practitioners awake ...
The Government’s plan to reduce university funding by $2 billion has been met by criticism from the universities themselves and academics. But wherefore art thou, student protesters? One of the headiest moments of my undergrad days in ...
Is being more innovative your New Year’s resolution? With Apple becoming the most valuable company in history by market cap in August this year, and its competitors trying their best to imitate Apple’s success (risking ...
This blog post was inspired by the runaway success of the social media campaign for The Hunger Games movie. Hollywood tends to be an early adopter when it comes to uptake of new technology. How ...
The most successful earned media campaigns in the Web 2.0 era have had a political flavour and appealed to audiences’ social conscience and political sensibilities: Occupy Wall Street, the Arab Spring and Kony 2012. I ...
