This article was co-written by DG MediaMind’s Jaime Singson Not many years ago a video studio could make a living out of producing video ads for just one or two clients. For campaigns with a ...
Let’s face it. Beating up on the 19-year-old banner ad is a popular pastime. But like a sports great that few initially thought would last the season, rich media banner ads have lasted to become ...
In the final days of the 2012, what better way to celebrate than to look back at some of this year’s strongest digital ads? Using creativity, innovation and results as our yardstick, here are our ...
We catch up on industry news as we wait for a morning train. We look forward to diving into a favourite magazine or TV show when we catch a plane. We send tweets or Facebook ...
Few of us need a fortune teller to know that in-stream video advertising is hot right now, and getting hotter. Worldwide, around 200 billion videos are watched online every month, reaching a global audience of ...
At a local coffee shop I recently overhead a would-be scriptwriter bemoaning the rejection of script for a TV series. The writer had written for the series before so was not a starry-eyed novice. But ...
Better creative, better results A good piece of creative might be the single most important thing that affects the outcome of your digital advertising campaign. This has been well-known for many years, but research now ...
You build a rich, eye-catching mobile ad. Consumers click on it in droves. Everything is going according to plan and you expect accolades from your boss to flow in. Only they don’t. Because while your ...
Not so long ago, I was in the market for a pram. A newcomer to the world of pending motherhood, it was only with my first Google search that I discovered buying a pram is ...
In digital terms, it is only fairly recently that data mining and ad serving technology have been both robust enough and in sync, to enable digital advertisers to dynamically execute micro-targeted ads for consumer segments ...
