The internet of things – the concept of a world where every object is online – is not just revolutionary from a product point of view, but from a customer service and a marketing perspective ...
Like so many of marketing’s foundations, segmentation has been rocked by the data revolution, but it’s nothing without the art of good strategy, writes Chris Byrne. The concept of dividing a market into manageable, ...
Augmented reality could be the answer to print advertising’s dwindling revenue and engagement rates, David Francis, head of interactive at Blue Star Group told attendees at Publish 2014 yesterday. Long trapped in the new-tech wilderness, ...
Creative agencies must help clients innovate in the way they innovate, chairman of TBWA Worldwide Jean-Marie Dru told delegates at the AANA’s RESET conference in Sydney. Speaking to a crowd of senior marketers, Jean-Marie ...
The threat of ‘showrooming’ to bricks-and-mortar retailers is overrated, according to a North American Westfield executive. Referencing research conducted by Vision Critical, Westfield’s retail design manager Cory Surovek questioned the threat posed by the trend ...
Relying too much on big data analytics can block brands from connecting with consumers, insights director for Netflix, Tim Donza, told last week’s ADMA Global Forum. Donza shared how his Hollywood-based team borrows from ...
In a few years CMOs will succeed CEOs as the rightful leaders of organisations, Milosh Milisavljevic, partner at McKinsey & Company, predicted at last week’s ADMA Global Forum. Milisavljevic said CEO and CMO roles ...
Brand is now as important to B2B marketers as B2C marketers, and should be focused on even more for the business market, global director of integrated marketing for Kimberly-Clark Professional Ethelbert Williams told the ADMA ...
CEOs are looking to marketers to help business transformation to the digital age, chief insights officer at Forbes Bruce Rogers told the ADMA Global Forum, with more than half concerned their organisation lacks the skills ...
Continuous validation, understanding the customer relationship, linking behavioural and attitudinal data, and leveraging operational data are the keys to successful database marketing. These are the core learnings gleaned from Wells Fargo’s database of 40 million ...
Companies investing in strong digital properties are starting to pull clear of the pack, as the gap between good and average website conversion widens, according to research from Adobe. Analysis of the top 20% ...
