Author: Chris Byrne
In a few years CMOs will succeed CEOs as the rightful leaders of organisations, Milosh Milisavljevic, partner at McKinsey & Company, predicted at last week’s ADMA Global Forum. Milisavljevic said CEO and CMO roles would merge as data creates more customer- and market-centric organisations, and increases the pervasiveness of marketing’s role. “Organisations need to […]
Brand is now as important to B2B marketers as B2C marketers, and should be focused on even more for the business market, global director of integrated marketing for Kimberly-Clark Professional Ethelbert Williams told the ADMA Global Forum. In Australia to speak at this week’s ADMA Global Forum, Williams revealed research showing almost half of […]
CEOs are looking to marketers to help business transformation to the digital age, chief insights officer at Forbes Bruce Rogers told the ADMA Global Forum, with more than half concerned their organisation lacks the skills required to adapt. Rogers shared research conducted among chief executive officers which found 93% of multinational companies are in some […]
