Daniel Aunvig offers a four-step approach to connecting an organisation’s separate digital marketing initiatives to a ‘Grand Central Station’ to benefit the individual components and the whole system at the same time. While marketing knows it ...
Daniel Aunvig, head of customer intelligence for SAS Australia and New Zealand, explores the common pitfalls of customer engagement that organisations should try their best to avoid. It seems like everyone is searching for ‘best practice’ ...
Organisations should look beyond transactional history and demographic data to ensure they are providing their customers with the products and services they desire. Daniel Aunvig offers three important steps to improve your knowledge about customers. ...
Daniel Aunvig writes about what types of customer behaviours should be tracked and how they could be used to create a better customer experience. I know you’ve heard many times about the fantastic untapped potential ...
Data-driven innovation is an often overlooked benefit of marketing automation, writes Daniel Aunvig. When the executives in an organisation start evaluating whether or not they should embark on a marketing automation journey, they are ...
Let’s drop the word ‘campaign’ writes by Daniel Aunvig, it’s holding us back. I’m often intrigued by the way in which the English language is batted around. So many individual words have had their ...
Business often depends on those defining moments in the customer journey – an interaction between company and prospect at a particular point in the customer lifecycle that can make or break a purchase. Daniel Aunvig ...
Ignore the buzzwords and get straight to finding the value of data-driven marketing with this five-step guide by Daniel Aunvig. It’s so easy to get caught up playing buzzword bingo. You know the terms: ...
In discussions with various stakeholders across the data-driven marketing ‘industry’ I often find myself talking to people with job titles such as head of campaign management and head of customer analytics in the same organisation. ...
My previous blog posts here for Marketing have centred on data-driven marketing themes and how marketers can exploit data and analytics to create a more customer-centric, fact-based culture. And by extension, how this, combined with quality execution ...
It comes as no surprise that public sector agencies globally are striving to ensure the transparency of the data they collect about the citizens they serve. In the words of a US government official, as ...
Working with the sales and marketing departments in a range of industries I’m always engaged in discussions about direct marketing campaigns. What data will enable a deeper customer understanding? Which analytical models will have the ...
The boundaries between the company and its marketplace are increasingly blurred. We are now part of a reality in which customers play a much more integrated and active part in the processes of research and ...
