Optus’ latest venture dives deep to promise safer beaches with world-first shark detection technology. Optus has worked with technology company Shark Mitigation Services, Google and ad agency M&C Saatchi to create a buoy that detects ...
Reports that Apple had acquired headphone-maker and music streaming service Beats for $US3 billion were today confirmed, making it the largest acquisition in Apple’s history. Apple announced its acquisition of popular headphone maker Beats Electronics, ...
Researchers in Australia have developed a new tool that tracks the real time mood of Twitter users from around the world. Researchers from the CSIRO and mental health research institute Black Dog, have developed WeFeel, ...
It’s fairly well established that Instagram gets above average audience engagement for brands out of the social networks, but the favourable conditions attributing to brands’ success on the platform could soon well change. A recent ...
One year on from the devastating collapse of Rana Plaza in Bangladesh, has fast fashion managed to turn its image around? More importantly, has it changed its behaviour? From the latest profit figures, the tragedy ...
In partnership with Intel Australia, this year’s Vivid Sydney festival is set to feature a giant robot and host of interactive displays. Intel will power many of the festival’s installations including a display of colourful ...
The figures are in, and it’s not looking pretty for print media. The latest Audit Bureau of Circulation (ABC) figures of the first 2014 quarter show falling sales across the board in both newspapers and ...
The Coca-Cola Company has licensed its brands in a deal that will see the release of a range of nail polishes this June by nail polish brand OPI. It’s the latest addition to the company’s ...
Beirut-based start-up company Instabeat is bringing the ‘quantified self’ movement to the water with a device that lets swimmers track their performance, and its founder says crowdfunding has played an important role in development and ...
1. An increasing number of consumers value brands that have an environmental and social conscience, 2. Gen Y cares little about human customer service, and 3. Brand-consumer collaboration is still important. These are the three ...
This week, Australian fashion label and cult purveyor of skin-tight clothing, Black Milk Clothing, offended a number of fans with a ‘tongue-in-cheek’ May the Fourth/May the Force meme it posted on its Facebook page for ...
Twitter just got a little more personal. A new feature launched by Amazon allows tweeters to shop Amazon via hashtag – and lets your followers know all about those nappies you’ve been purchasing in bulk. ...
Cadbury is launching its largest social activation campaign yet as part of a new brand campaign for Dairy Milk that includes digital media, print, TV and outdoor activity. To celebrate the launch of its new ...
