Author: Graham Plant
Author: Graham Plant
How our customers’ values define them and their choices
October 1, 2015
Graham Plant investigates to what extent the values that define people actually influence their shopping behaviour. Values – as marketers they sit at the core of everything we do, although sometimes we don’t recognise how ...
chat_bubble0 Comment
visibility1631 Views
Listen to learn: designing brand identity
May 11, 2015
Brand custodians need to rethink the responsiveness of the brand implement-test cycle, writes Graham Plant. When the theme of this issue of the new-format Marketing (which, by the way guys, looks awesome) was presented to ...
chat_bubble0 Comment
visibility1796 Views
The independent, vendor-free guide to choosing a marketing automation platform
February 19, 2015
Don’t learn the hard way, learn from Graham Plant – he’s been involved in the selection of marketing automation platforms for a variety of organisations, including most recently at Effective Measure where he joined as CEO. ...
chat_bubble0 Comment
visibility1420 Views
trending_upPopular
event_availableEvents
