Author: Graham Plant
Author: Graham Plant
The future of direct marketing, as seen from 1994
November 3, 2011
First, a confession: I am a hoarder! I hate to throw anything out. In my archives are articles, magazines, journals and products that I have kept on the basis that they would be useful references. ...
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In marketing, the only certainty is uncertainty
September 29, 2011
It is fair to say that the past few years have been a bit like living in a washing machine. We’ve seen phenomenal developments in technology, particularly in the digital space; We’ve watched the US ...
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