Grant Flannery and Chrissie Malloch challenge marketers to hit them with a business problem. It’s no surprise that in our-tech savvy society our attention spans are diminishing pretty rapidly (you’ve probably got a thumb ...
What makes everybody want to be a strategist or think they could be a strategist? Grant Flannery ponders this question, but suggests that next time you’re sitting in a presentation, think about all the work ...
My last article focused on the five digital trends for 2014 and I wanted to follow up with an existing trend that’s starting to catch fire in Agencyland. Here’s a look into the new, super ...
1. Contextual Social Networks I’m not sure whether it’s the increase in mobile usage, or the fact that people are a little obsessed with social media apps, but the way we communicate is shifting. The ...
When we hear the word ‘showrooming’ – using these stores to browse but then buying the product online at a lower price – it is often mentioned in the context of mass retailers such as Myer ...
