Qantas chief customer officer Olivia Wirth has been promoted to lead the company’s loyalty business, the airline has announced. Qantas has today announced Olivia Wirth as the new chief executive officer of its loyalty business. ...
Pedigree has launched its SelfieStix app, aiming to make selfies even more fun for dogs. Following the success of Pedigree SelfieStix – a specially designed clip that lets users attach a Pedigree DentaStix treats to the top ...
YouTube has updated its eligibility requirements for monetisation to assure advertisers and agencies on brand safety. In a blog post by Neal Mohan, chief product officer and Robert Kyncl, chief business officer, YouTube announced two ...
Meat and Livestock Australia’s 2018 Summer Lamb campaign goes West Side Story and addresses the left and right divide in Australia. Meat and Livestock Australia (MLA) puts a West Side Story spin to its annual Summer ...
Visa’s latest brand campaign, targeted at ‘ageless progressives’, gives us a glimpse of its vision for the future of commerce. Visa’s newest campaign, ‘The Future We’re Working On’, highlights the company’s aim to drive its own ...
The top recruitment trends for 2018 will include the use of data, enhancing job profiles via VR and upskilling. Technology will change norms in recruitment and job markets in 2018, presenting opportunities for adaptable and ...
Customer loyalty will take precedence over new customer acquisition in the coming months, a new study reveals. New research commissioned and conducted by The Point of Loyalty and First Point Research and Consulting, looked into ...
Holden releases its new campaign for its latest SUV Equinox model that targets and celebrates women. Holden’s latest campaign, ‘Nothing To Prove? Prove It’, positions the new Holden Equinox as the car for women who ...
AI will drive customer service, mobile optimisation will continue to be key and ‘fake news’ will influence social strategy. Social media management platform Hootsuite released its 2018 ‘Social Trends Report’, zeroing in on key trends in social media for ...
More than 20 staff across AdRoll APAC have been axed. AdRoll APAC has experienced an unexpected restructure. The move from its global headquarters in San Francisco has seen the AdRoll Australia team shrink from a ...
PayPal mCommerce Index 2017 shows a continued gap between consumer demand and business readiness to accept mobile payments. A recent research commissioned by PayPal Australia reveals that Australians are shopping on their mobiles more than ever, ...
Authentic brands present a huge opportunity for retailers, research shows. A recent Nielsen research reveals that 30% of Australian consumers would consider choosing an authentic brand in key grocery categories. The research, ‘Nielsen Homescan Insights’ has highlighted ...
