Is a strategy for mobile really that important? It’s a question Joe Barber hasn’t been asked for a long time… until he attended a recent seminar on technology in retail. I must admit I ...
Better roads and faster cars don’t reduce travel times when there are 10 times the cars and only one new lane. As Joe Barber writes, the same holds true for web infrastructure and modern content. ...
They’re under-hyped, but could be a mobile marketer’s dream innovation, writes Joe Barber. The mobile industry, in respect of marketing tools, has on the whole remained reasonably static. Technologies have improved, as has the ...
Jump into a world beyond reality where Joe Barber will be your guide to good stuff and the gimmickry. Most augmented reality (AR) executions have been generally regarded as gimmicks, lacking any real tracking, ...
Two decades since Richard Jarvis received the first text message to his phone, Joe Barber finds out that this unique channel still affords major advantages. Does text messaging still work for brands? I get asked ...
Responsive web design delivers a website that dynamically adapts to any device format or size. There are, however, important limitations to consider before getting too excited about this new evolution in web development. Dealing with ...
Website analytics provide a wealth of information, and even the free Google Analytics is well supported by myriad graphs and charts dissecting website traffic in just about every way imaginable. Leveraging this data to improve ...
In 2013, we are facing a whole new paradigm in digital marketing. The past 18 months have seen a shift in consumer habits in respect to devices and technology platforms that is now all but ...
Landing pages are a highly-critical tool in the digital marketer’s arsenal. Trying to find a uniform email format or having enough detail in the body of an SMS is challenging. Landing pages are the most ...
One of the most asked questions of me over the last three to four months is about QR codes – those funny-looking, two-dimensional graphic images that you scan from a mobile. The renewed interest I ...
In 1997, I spoke at an internet show in Singapore. I expressed what was then regarded as extreme concepts about the future impact of the internet and the World Wide Web. I proposed wild ideals at ...
The release of the iPhone generated world news and not always for the right reasons. Most will remember the 300-page phone bill Justine Ezarik received in a box from AT&T and the YouTube video that ...
Joe Barber lays bare Ritchies IGA’s mobile loyalty program to illustrate that in mobile marketing short-term campaigns are misguided – while this truly powerful program goes all but unnoticed. Omni-channel retailing is an evolution ...
