Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo. Social networking and mobile web use are no longer the new kids on the block. They ...
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine. More than half the emails I receive each month are questions regarding statistics and mobile usage, along with campaign ...
It seems we are very slow learners here in Australia. Maybe it’s the lack of innovation coming from a stale agency world or maybe it’s the lack of willingness by brands to think beyond what ...
Until recently I hadn’t spent a lot of time in the dungeons of mobile advertising; that is, using web banners and other mechanisms to generate a response to some clever call to action. So let ...
Why do we resist change and become so protective of the past? History shows that everyone, from countries and corporations to small businesses, must learn to evolve in order to survive.
It’s been nearly seven years since I first started evangelising mobile as a ‘powerful one to one ubiquitous marketing and loyalty channel’. I recall the very first pitch trying to sell MMS messaging for a ...
There is a major transformation occurring that is barely being recognised – the ability to exploit the power of mobile. Yes, mobile gets a lot of coverage, yet, in my view, most people have not ...
How quickly things move in the mobile world. As a 20-year veteran of the IT industry, I was often astonished at the pace of the web. It was bewildering to see the growth and uptake ...
It seems mobile coupons are finally coming of age. While there have been many early adaptors and technology solutions waiting for a market for quite some time, the last six months have seen an incredible ...
Interestingly, just on two years ago, I wrote about the same issue that I am covering this month: ‘taking the web to mobile’. Except, in the earlier article, I had to focus on trying to ...
Take a look at the typical American family fridge and you’ll see a litany of well-organised coupons and vouchers. But the typical Aussie fridge is mostly void of coupons and is instead covered in kids’ ...
I enjoy hearing back from readers and receiving emails debating some of my commentary and others contributing some interesting viewpoints. By far the most common request, however, is for some mobile stats and facts to ...
Could you imagine a high profile retail brand that targets woman aged 18 to 30 not having an online presence? Definitely not – maybe in the late 90s, but not in 2011. The same can ...
