For many organisations over the years, PR has been an afterthought. After the marketing plans have been developed and the advertising agencies allocated the bulk of the budget, the PR agency was asked to ‘come ...
‘It takes 20 years to build a reputation and five minutes to ruin it’ so the saying goes and today, with the proliferation of social media and growing demand for organisations to be accountable for ...
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in it for the cash and ...
It may sound crude, but the old adage ‘it’s not the size that matters, but what you do with it’, has never been more true, especially in PR. Big agencies have ruled the roost for ...
The universities seem to be pumping PR graduates out like they’re going out of fashion. There aren’t enough places in agencies or in-house for half of them. As a small agency today, we receive at ...
