Dr Ken Hudson shares eight pieces of advice on being disruptive – to yourself. Brad Jakeman, the president of global beverages group PepsiCo says: ‘I try and drive this notion in the organisation that unless ...
Ken Hudson writes that if you want a ‘Big Idea’ you should start with small wins. I remember meeting with the CEO of a large international packaged goods brand who spent the entire time imploring ...
Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts. I have been designing and running ideation sessions for the past 10 years across ...
Dr Ken Hudson presents a step-by-step tool that hits reactive competitive analysis out of the park. I was a former marketing director at American Express and every year every product or brand manager completed ...
Want better, more original ideas? A good starting place is to consider what sort of mood you are in. A meta-analysis conducted by academics at the University of Amsterdam confirmed what we know intuitively: you ...
Marketing and product managers often say they need a range of ‘out-of-the-box’ ideas to develop new products and to boost their brand or business. But how do you create an out of the box idea? ...
