Ken Murray explores the rules and regulations – or lack thereof – surrounding truth in political advertising in Australia. I was watching the recent inauguration protests and the headline read, “Anti-Trump protests taking place in ...
Ken Murray explains how ancient spatial memory skills and practices can be used to tackle complex problems, including making sense of government tenders. Has anyone else noticed that in the SME world, marketers are the ...
Ken Murray writes that creativity alone is not enough to make a successful marketing campaign. Case in point: #justanotherdayinwa. English Lit was my favourite class in high school. It was the only class I had in ...
Ken Murray continues his series on workplace energy levels by examining the relationship between engagement and productivity. Each of the articles in this series has been formulated to step you through a journey. I have ...
In the third in Ken Murray’s series on workplace energy levels, he sets out a model for understanding how an individual’s energy and ‘flow state’ works in order to better manage it and be more productive. _ Part One ...
Ken Murray is tackling employee engagement in this series of articles about workplace energy levels. In this second part of the series, he shares his secret to motivation. In case you missed it, here’s part ...
This is the first part in a series by Ken Murray tackling workplace energy levels. In part one, he examines the source of employee disengagement and asks, whose responsibility is it anyway? “Whenever you find ...
Ken Murray continues a series where he’ll be sitting down with colleagues and contacts from a diverse range of disciplines, to find out what marketers can learn. For this article, Ken talks to his high ...
Ken Murray kicks off a series where he’ll be sitting down with colleagues and contacts from a diverse range of disciplines, to find out what marketers can learn. First up is Braeden Lamarr, the man ...
When a connection is made value is created, writes Ken Murray, so for marketers there is no more critical ability than connecting the dots. Have you noticed there are two invincible topics for marketers? ...
In this series finale, Ken Murray shares the three overarching principles that represent the thought process behind his entire marketing ethos. Three months ago I began reflecting on the lessons and weapons I gained ...
Context is a marketer’s force multiplier, writes Ken Murray, in the second part of his series on weapons for and lessons from marketing in tough times. When the ‘recession’ took hold in the minds ...
What the customer believes is the reality we live in, writes Ken Murray, in this first article in a series on marketing lessons and weapons for tough times. The first weapon to unleash is to think ...
