‘Category’ is a restrictive word when it comes to marketing, writes Lee Naylor. I’ve had an epiphany – at Lent! It came about because someone was talking to me for the umpteenth time about category growth. You know ...
Market research isn’t dying, and by better portraying its diverse and compelling work, Lee Naylor says it still has the potential to be the sexiest job in town. Slow and lumbering. Dead, but still functioning. It’s ...
Lee Naylor reminds us that understanding our customer goes far beyond stereotypes based on data and market research, but must understand and satisfy the mission – the ‘why’ – behind their purchasing experience and decisions. ...
With the media crying foul against the control of the big supermarkets and the ACCC asking some tough questions, it would be too easy to get caught up in the everyday pressures of battling over ...
It seems I’m part of something the business world finds popular. No, I take that back – they find it downright sexy. But like all sex symbols it is enigmatic at arm’s length and difficult ...
