Similarweb’s Digital 100 Inside Report has shown us how Australians adapted to yet another year of lockdowns. Our consumer behaviours and trends evolved according to our newfound living circumstances. So, what were we looking for ...
Pernod Ricard has announced the return of an Aussie favourite the West Coast Cooler. Tapping into the nostalgia of the 80s, the ad spot makes the West Coast Cooler a modern choice. Teaming up with ...
It’s a brand that triggers nostalgia, yet Vodka Cruisers have launched a brand platform and a Y2K campaign with the help of all new media. In a new campaign, the popular drink has created an ...
On 21 February, 2022, Australian telco company Circles.Life unveiled Australia’s first 3D billboard. Melbourne’s Lonsdale and Swanston Street has come to life with influencer and customer avatars coming to life. The campaign is using the ...
CGU Insurance and creative agency Thinkerbell have collaborated with famous puppeteers The Jim Henson Company. The collaboration sees the debut of a new short film Tall Poppy, which looks at the social phenomenon of cutting ...
It’s the word game that’s taken over the world. Wordle may have started as a way for the creator to amuse his partner, but it has taken off worldwide. Not only has the game taken ...
Cryptocurrency ads were everywhere at the Super Bowl. The event had even been renamed Crypto Ball in the lead up to the big game. And it was a crypto ad that got people talking. Among ...
Sydney Gay and Lesbian Mardi Gras is an iconic Australian event. Hundreds of thousands from all over the world come to join in the celebrations, celebrating Australia’s LGBTQIA+ community. To join in the party, Australian ...
Snapchat has led the charge in augmented reality (AR). The social media app has been supporting AR on the platform, and businesses have been getting creative with the technology. This time, it’s Snapchat launching its ...
Crypto was once an obscure concept. Internet currency was far fetched, and is still yet to be regulated in the United States. But, on the weekend at the Super Bowl, cryptocurrency confirmed its foray into ...
It’s the day of love. Valentine’s Day has long been cynically marked as a Hallmark Holiday. However, some brands know how to find fun and clever ways to engage with consumers without leaving anyone out. ...
It’s advertising’s biggest day on the calendar. The Super Bowl ad spots cost in excess of $7 million USD, but it’s also a time for brands to flex funny muscles on Twitter. Taking to the ...
It’s the Oscars for the advertising world – the Super Bowl. The ad spots for the Super Bowl are in excess of $7 million USD, and the ads are more anticipated than the game itself. ...
