When Virgin Mobile Australia launched its integrated brand campaign ‘Game Of Phones’ two weeks ago, it challenged players to hunt for almost $200,000 worth of prizes in the a virtual world through a mobile app ...
Out of home advertising, oOh! has created a billboard that will change the advertisement feature depending on the weather. The billboard features a series of panels which can change depending on various external factors allowing advertisers ...
Royal Philips has revealed a new brand direction centred around innovation and people, complete with new logo and brand line. The new logo for the Amsterdam-headquartered healthcare, lighting and lifestyle company is an updated version ...
Since launching in the Australian and New Zealand market on the 12 November, Kickstarter has seen more than 1,700 projects sign up for financial backing. It is a revolution for entrepreneurs – giving them an ...
Australians are more concerned about corporate behaviour than homelessness, human rights issues, and the value of investments or shares, new research has found. The research, compiled by business consultants Shift and research firm AMR, also ...
All leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network, a new study has found. The ‘Twiplomacy’, has looked into how world leaders and ...
