With misinformation rife across the internet, Mark Razzell suggests how Google could become a gatekeeper to the truth, and what the implications of that might be. Recently, I’ve been doing a lot of work ...
First it was big data, then content marketing. Now Mark Razzell is predicting artificial intelligence (AI) will be the next big thing grabbing marketers’ attention. AI is a pipe dream that’s been around for a ...
Mark Razzell shares his thoughts and advice on how to get your company on board with the concept behind that new buzzword, ‘digital transformation’. One of the latest buzzwords to get everyone in our ...
Self-described ‘not-positive’ person Mark Razzell describes six different psychological quirks and biases that are common in the marketing and communications industries, to prevent them leading to unnecessary mistakes, or confrontations with Jenny from accounting. ...
Insights analysts. Data scientists. Numbers guys. Whatever you want to call them, they’re a professional being increasingly thrust into the marketing discipline. Mark Razzell explains how to ensure this new working relationship doesn’t break down. ...
Predicting and influencing the consumer behaviour of visitors is difficult because websites aren’t linear, so trying to measure your customers in a linear manner isn’t indicative of reality. Instead, think of your visitors like fish ...
