Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit. This article originally appeared in The Generation Issue, our June/July 2017 issue of Marketing mag. We’ve been doing the ...
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can be built, says Mark Ritson. Here are his six superior forms of marketing intelligence. This article originally appeared in The ...
Positioning against an enemy brand is a powerful yet under-utilised approach in marketing, writes Mark Ritson. This article originally appeared in The Versus Issue, our latest issue of Marketing magazine. A museum guide is showing people around ...
Mark Ritson has a process for solving the attribution dilemma in 2017, and it’s very simple. _ This article originally appeared in The Identity Issue, our October/November issue of Marketing mag. _ If you take a step back ...
Mark Ritson’s had enough of brands trying to be loveable. This article first appeared in The Love Issue, our June/July 2016 edition of Marketing magazine. It probably sounds a little strange, but once upon a time ...
