Interview: Author Morry Morgan on being ‘China Ready’ – plus exclusive event detai
Update 31 March 2014: 'China Ready' is in M....
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Marketing mag
Ditch the Millennials – Acer’s CMO on rebuilding for ‘The Connected Generation’
CMO of PC-maker Acer, Michael Birkin, has called on marketers to ditch the terms 'Millennial' and 'Generation Y' in f....
China, Brazil, India, Mexico, Taiwan have highest consumer market potential: trademark analysis
China, Brazil, India, Mexico and Taiwan have the highest consumer market potential in the world according to a new Thomson Re....
Media Monday: Abbott calls social media ‘electronic graffiti’; in-flight mag readership
PM Tony Abbott describes social media as 'electronic graffiti'
In-flight maga....
One country, two worlds: MD of Adidas China on the opportunities and challenges
Long associated with sportswear and footwear, today, in China, Adidas is widening the brand beyond shoes and tracksuits. It's....
Taco Bell recruits Ronald McDonald to peddle tacos – and there’s nothing Maccas can do a
Taco Bell has enlisted a small army of men to spruik its new breakfast menu - and they all happen to be named Ronald McDonal....
LinkedIn introduces ‘Content Marketing Score’ to help B2Bs measure their content efforts
LinkedIn today introduced a Content Marketing Score (CMS), an analytics tool that it says quantifies a brands' content market....
AOL’s biggest announcement yet in ad tech flags plans to take on Google
AOL today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers that it s....