Australia, China and NZ top performing countries at APAC Effies
The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala in Singapore last night, presenting a total of 56....
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Marketing mag
Smartphone-outdoor hybrids are so hot right now and this Hunger Games campaign could be the h
Campaigns that utilise digital OOH media and smartphones to create interactive experiences are on fire. The latest one to com....
Winning in the age of the customer experience: the Rule of Four
CEO of DDB Group Australia, Chris Brown, writes on the 'Rule of Four' - ....
Westpac gears up for Bicentennial with $100 million scholarship program
Westpac has launched a new campaign to promote The Westpac Bicentennial Foundation in the company's first step towards celebr....
MarketingTV: DT + Red Cross + Google Glass hackathon for humanity
MarketingTV reports from the DT Melbourne office during its 24-hour hackathon to develop ways to leverage wearable te....
Heineken auctions ‘Legendary Posters’ to benefit Reporters Without Borders
Global beer brand Heineken has partnered with over 40 'legendary' individuals from the worlds of sport, entertainment and art....
10 things we learned this morning at China Ready, a Food For Thought event by Marketing
This morning, Marketing played host to the inaugural Food For Thought breakfast, a series of intimate events on focu....
Lego appoints new head of marketing for Aus/NZ
The Lego Group has announced the appointment of current head of sales Troy Taylor (not pictured) as the new head of marketing....