Shoppers fooled by ‘high-end’ pop-up store actually full of Best & Less clothing
Discount department store Best & Less made its point last week with a prank pop-up store called ‘The L&B Experiment....
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Marketing mag
Mondelez will pump 50% of its ad budget into digital by 2016
FMCG conglomerate Mondelez, which owns brands such as Cadbury, Oreo, Trident, Halls, Jacob's and Tang, has laid out....
Baz Luhrmann partners with Absolut Vodka to create Aussie inspired branding
Aussie film director Baz Luhrmann has created a limited-edition bottle for vodka ....
Shortcomings of Sochi 2014 branding hint at deeper issues with Russia’s country brand
The brand identity for Sochi 2014 eschews the usual symbol or brand mark in favour of a purely typographical logo. It has bee....
Infographic: Connecting with the modern Australian mum
Digital creative agency Reborn has partnered with client Lion and online mothers forum Mouths of Mums to uncover how brand....
Here are the companies winning in customer satisfaction: Roy Morgan Awards for 2013
Last night, Roy Morgan Research revealed the winners of its third annual Customer Satisfaction Awards at a gala dinner in Mel....
Time to recognise homegrown strategic talent and leadership that’s achieved success overseas:
The Great Australian Marketing Awards (GRAMA) is not another awards program for creative excellence, instead seeking to recog....
Profile: Lizzie Ryley, GM customer loyalty, Woolworths
Now in one of the most powerful gigs in Australian marketing, Elizabeth Ryley, Woolworths' general manager of custome....