Jack Daniels raises a Jack to Jack
Jack Daniels has launched a new campaign to celebrate the brand's namesake's 163rd birthday.
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Marketing mag
Paper street directories fight back with outdoor campaigns
The good old-fashioned road atlas has certainly taken a back seat to the new-fangled invention known as GPS, and the brands b....
Pre-occupation with polling is two separate obsessions – Newspoll CEO
It's election eve and the pollsters are in overdrive. Yesterday they got together on a panel with the ABC's Tony Jones at the....
The truth in underwear – Dave McCaughan’s challenge to marketers and the research indust
What does Paul Newman in the semi-buff have to do with anything? Well, the choice of underwear by Hollywood's leading men thr....
Jim Beam’s first global campaign wants to make history
Beam Inc has launched its first ever global brand campaign for flagship brand, Jim Beam Bourbon. The campaign, 'Make....
Traction Promotions wins platinum at 25-year anniversary edition of APPA awards
Traction Promotions has come away with the Platinum trophy at this year's Australasian Promotional Products Association (APP....
Kodak emerges from bankruptcy as ‘revitalised’ B2B company
Once-iconic imaging brand Kodak this morning announced its official emergence from Chapter 11 bankruptcy following complet....
Welcome to tech-choc heaven: new Android operating system named ‘Kit Kat’
In a deal that was made in technology-choc heaven Google has named its latest Android operating system, version 4.4, after t....
