How to capture online shoppers using the CPA channel
In this guest post, Anthony Capano, MD of Rakuten Marketing, explains how CPA channels like affiliate marketing, reta....
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What Eurovision 2014 looked like on Twitter
The 2014 Eurovision Song Contest Final drew massive audiences and over five million Tweets as Europe came together to witness....
‘Britishness’ gives UK luxury brands an advantage in emerging markets
Cultural icons such as David Beckham and the Royal family help the UK's luxury brands outperform its global rivals in emerg....
Publicis and Omnicom to go their separate ways as merger is called off
Update 12 May 2014: Forrester's David Cooperstein has this to say about the merger's collapse: "There ar....
The Pyjama King puts the Queen in a corgi-printed onesie for Mother’s Day
Disclaimer: 'Queen' = 'Queen look-a-like'.
Sleepwear retailer Peter Alexander's Mother's Day campaign this year is fit for....
VW fatigue-detection spot wins best radio ad of the year
A spot promoting Volkswagen's fatigue detection technology has won the 2014 Gold Siren award for the best radio ad of the ye....
‘A Place to Remember’ – reducing the holiday road toll with a long dinner table
Campaign: The Long Table
Client: TAC
Agencies: Grey, Graffiti
&nb....
Honda Australia releases its own bottled-water brand to make point about hydrogen-powered car
A wall-sized, 1966 quote from Soichiro Honda greets visitors to Honda's head office. It simply states....