Flashy apps and shoppable videos set to jazz up the retail market
Retail brand Sportsgirl has launched a custom-built augmented reality app that will allow customers to unlock exclusive conte....
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Marketing mag
Measuring the business value of trade shows and events
They're the perfect recipe for engagement. Live, person to person, face to face, handshake to handshake. One touch point wher....
AANA refreshes brand ahead of global conference
The Australian Association of National Advertisers (AANA) has refreshed its brand ahead of the AANA/WFA Global Marketer Confe....
Australian mobile paid search market set to reach $430 million in 2013
Mobile search advertising is growing rapidly with almost 30% of paid search links being served onto smartphones and tablets a....
Twitter’s Australian office up and running with Karen Stocks at helm
Twitter is set to open its Australian office this week in a bid to boost its global advertising business ahead of its rumoure....
Open Universities Australia performance marketing solution implementation
Campaign: Implementation of performance marketing software solution
Client: Open Univers....
Cindy Gallop: forget co-creation, co-action is the new-world order of business
Cindy Gallop has made a name for herself as an astute business person, an advertising wonder-woman (she built the US branch o....
Infographic(ish): Good Green Production Bible: reduce the environmental cost of your marketing
Okay, so this is not strictly an infographic (although can anyone tell us what is?) but it's close enough. And it's ....
