Vodafone CMO: “We’re light years from where the brand was a few years ago”
Vodafone Australia has launched a new multi-million dollar campaign in a bid to refresh the look and feel of its brand and wi....
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Marketing mag
Marketo partners AdWords to link online clicks with offline purchases
Cloud-based marketing software provider Marketo has announced a partnership with Google AdWords, claiming a marketing automat....
Instagram hits 150 million active users, ads on the way
Instagram has jumped from 130 million active users to 150 million users in just three months, the Facebook-owned social photo....
The Perfect Lager Project – analysis of the award-winning campaign
Winner - ‘The Perfect Lager Project' was the winner of both the ‘Product Launch' and ‘Cross-Platform I....
The man your man could smell like is coming to Australia for local Old Spice relaunch
To promote the relaunch of Procter & Gamble's Old Spice range in Australia, the face of the hugely popular Old Spice vide....
Marketing mag announces details for second instalment of The B2B Lab
Marketing magazine is excited to announce that the second instalment of its live webcast marketing panel chat show,....
Jack Daniels raises a Jack to Jack
Jack Daniels has launched a new campaign to celebrate the brand's namesake's 163rd birthday.
T....
Paper street directories fight back with outdoor campaigns
The good old-fashioned road atlas has certainly taken a back seat to the new-fangled invention known as GPS, and the brands b....
