Audi announces winning fan-created commercial and airs it on TV
Audi Australia has announced the winner of its interactive 2013 brand campaign, 'Land of Quattro, a global campaign theme tha....
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Marketing mag
The new affluence: harder to spot and not based on money
Indicators of affluent consumers are becoming more subtle and difficult for brands and people to detect, with most people....
Coles recruits celebrity food-wizard to create product range from indigenous ingredients
After partnering on a range of Christmas desserts, Coles and world-renowned chef-wizard Heston Blumenthal have formed a partn....
Intel uses teenage medical prodigy in latest TVC
Intel has recruited teenager Jack Andraka, a teenage boy from the US who discovered an early detection test for pancreatic ca....
Regaining their ‘cool’: can the big three surf brands recover?
By Andrew Warren
Australia's 'big....
Hamish and Andy recruited to further push Rhonda and Ketut campaign
Radio funny-men Hamish and Andy play a role in the latest instalment of AAMI's Rhonda and Ketut campaign. AAMI is now spons....
Coca-Cola’s reign as top global brand ends as tech brands surge
Coca-Cola's position at the top of the annual Best Global Brands list has come to an end with strong growth by technology bra....
B2B Lab: here’s your chance to quiz industry-leading guests on the big issues relating to B2B
It's live, it's unscripted and it's happening today.
Following on from the hugely informative and entertaining fi....