Seth Godin on the future of marketing: ‘make things worth talking about’
The Economist Intelligence Unit and Marketo have published an ebook of interviews with six marketing vis....
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Marketing mag
Ikea’s expansion into India: will its unique service experience be accepted?
With Ikea preparing to open in India, Tom McNamara and Irena Descubes of ....
Social media newsroom at the Clipsal 500
Project: Clipsal 500 social media newsroom
Client: Clipsal 500 / S....
Marketing to multicultural Australia
Australian businesses are failing to adapt to the ever diversifying population, writes Luke Sullivan, who warns that....
Marketing attribution technology tops enterprise priority list in short term: report
* Sponsored content: This article was created by Marketing in collaboration with Teradata. The Econsultancy rep....
Joe Pollard takes the marketing reins at Telstra
Telstra has named its new CMO, announcing Joe Pollard with become group managing director, Telstra media and marketin....
5 key hurdles on the road to marketing transformation
* Sponsored content: This article was created by Marketing in collaboration with SAP, which is pr....
Choices, choices: are brand managers missing the point with market research screeners?
Karen Johnson argues that, due to overwhelming choice available to consumers, the high failure rate of FMCG products....
