Aussie creative favourite to take home Super Bowl prize with ‘icky’ TVC
Australian creative Thomas Noakes has made it into the final five of the global Doritos 'Crash the Super Bowl' competition wi....
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Cloud marketing software race heats up with Oracle’s purchase of Responsys
A few days before Christmas, Oracle announced it had entered into an agreement to acquire B2C cloud marketing software provid....
Top 8 talent trends for 2014 according to Hays
2014 will be the year of multi-level knowledge, working out which big data skills are actually needed and better understandin....
Old Spice gets stranger and stranger
Old Spice has delivered a strange new campaign, even by its standards, launching a new campaign titled: 'Smellcome to Manhood....
How Australians really feel about beer advertising
As the silly season draws to a close, research firm Roy Morgan has taken now as an apt time to explore how Australian drinker....
Weight Watchers new brand play: ‘Incredible’ campaign and content hub
Weight Watchers has launched a new campaign to coincide with the new year that aims to make people 'believe in themselves aga....
Collaborative consumption and the sharing economy – shaping the market in 2014 and beyond
By James Bradfield Moody, founder and CEO of sharing platform TuShare, former executive director, development at CSIRO an....
Online to strengthen retail industry in the lead up to Christmas
By Ian Wong, Retail Industry Lead for IBM ANZ
With the silly season upon us, it's time for ret....