Coles’ new radio station will stream localised music and ads into supermarkets
Coles supermarkets and DMG Radio Australia have signed a major partnership to digitally stream 'Coles Radio' to over 750 stor....
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California tourism body partners Qantas for $2m Australian consumer campaign
Visit California has unveiled its latest Australian consumer marketing campaign with two new TV spots starring William Shatne....
Jacob’s Creek adds Shazam interactivity to Agassi film series for Australian Open 2014
Jacob's Creek's popular Open Film Series will be Shazam-enabled to give Australia....
Direct from Chicago: DMA Annual Conference 2013 report
From the annual conference of the Direct Marketing Association in Chicago, Frank Chamberlin reports that with the val....
Researching the researchers: are we getting it right?
This guest post is authored by Karen Johnston, director of Stable Research, which recently conducted a survey into th....
Facebook still top dog overall but losing traction with youngsters: report
New stats from GlobalWebIndex show that Facebook is still top dog in the social media world in general, however there are si....
Do you find this ad racist?
A new spot created to promote Japanese carrier All Nippon Airways (ANA) was intended t....
Fitness First’s marketing director talks us through the gym chain’s major rebrand
Five years ago, Fitness First was in trouble. Loaded with debt, the international chain of gyms was heading towards bust. To ....