Murdoch Uni study analyses how True Blood‘s vampire PR portrays the profession
An analysis of the cult vampire TV series, True Blood, has revealed new insigh....
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Marketing mag
CSR reporting: nearly impossible to verify whether companies meet own targets
By Kylar Loussikian, assistant editor for business ....
10% of manufacturing and wholesale businesses have transactional websites: ecommerce study
B2B ecommerce in Australia and New Zealand is lagging behind B2C and the rest of the world, according to a study released tod....
The Rhonda and Ketut narrative: campaign post-analysis
Campaign: Rhonda narrative
Client: AAMI
Agency
Woolworths is Asia-Pacific’s most valuable retail brand
International brand consultancy Interbrand has released its fourth annual global report on the retail sector, seeing Walmart ....
Boardroom ties: C-suite relationships revealed (and they’re crucial to performance)
The C-suite forms an intricate web of relationships, according to a global study by IBM, with the CEO....
Lonely Planet’s 40th anniversary trade campaign
Campaign: Lonely Planet 40th anniversary campaign
Client: Lonely....
Australia, China and NZ top performing countries at APAC Effies
The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala in Singapore last night, presenting a total of 56....