Product of the Year Awards announced: who’ll get the POTY bump?
Australians have cast their votes in a battle of the brands and products, with the 2014 Product of th....
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Marketing mag
General Pants hooks up with Tinder and asks customers to ‘get into my pants’
General Pants has leveraged popular dating app Tinder for its latest advertising campaign, using the app's messaging feature ....
Aldi’s gains in market share put it in top 3, signal opportunity for other foreign grocery pla
Roy Morgan Research has suggested the opportunity is ripe for foreign supermarkets to enter the Australian market after new d....
Air NZ’s global brand head on nude staff, the elderly and now swimwear models as safety video
Let's be honest, an in-flight safety video is not the most exciting thing in the world, and though we know the information be....
Nifty marketing 101: Sony sells its waterproof mp3 player inside a bottle of water
How do you convince potential customers that your product is genuinely waterproof? Well you stick it in a bottle of water of ....
Reaching the invisible consumer: as media fragments, don’t neglect universal access principles
This is a guest post by Chris Howe, managing director, Red Bee Media Australia.
Despite the level of industry n....
Dollars and scents: Q&A with ‘olfactive branding’ expert Samantha Goldworm
Dawn and Samantha Goldworm are founders of a branding company with a twist. Their New York-based company,
Adam Ballesty appointed to marketing and innovation directorship at Diageo
Diageo Australia has announced the appointment of Adam Ballesty to the role of marketing and innovation director, following a....