Infographic: Tumblr: it’s what all the kids are doing
It was purchased for a cool US$1 billion dollars, but who exactly is using Tumblr, and why should marketers care?
Tumblr h....
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Industry bodies at odds: IAB’s social comment guidelines called “irrelevant” by AA
IAB Australia this week launched its Social Media Comment Moderation Guidelines to clear up confusion in the business communi....
Adman’s global honour: John Zeigler recognised by Academy of Marketing Science
The Academy of Marketing Science has named John Zeigler Global Marketer of the Year in recognition of his successful 30-year ....
‘Dad-vertising’ on the rise as marketing dollars leave mums
The times they are a changin'. Unemployment, recession and the ever evolving gender roles has seen, according to recent censu....
Qantas kangaroo finally getting break on silver screen with Qantas-Disney partnership
The Qantas kangaroo is set to make its film debut after the announcement that Disney and Qantas have engaged in a marketing t....
Career profile: MYOB’s Caroline Ruddick is taking care of business
Caroline Ruddick, head of marketing at Australia's largest B2B accounting software company, tells Marketing ....
Australia’s cross-channel marketing knowledge gap
Despite a clear recognition of the benefits of cross-channel marketing there exists a sizeable knowledge gap among Australian....
ACCC cracks down on organic water nonsense
How can you make a bottle of water organic? Well according The Australian Competition and Consumer Commission (ACCC), you ca....