The Perfect Lager Project – analysis of the award-winning campaign
Winner - ‘The Perfect Lager Project' was the winner of both the ‘Product Launch' and ‘Cross-Platform I....
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Marketing mag
The man your man could smell like is coming to Australia for local Old Spice relaunch
To promote the relaunch of Procter & Gamble's Old Spice range in Australia, the face of the hugely popular Old Spice vide....
Marketing mag announces details for second instalment of The B2B Lab
Marketing magazine is excited to announce that the second instalment of its live webcast marketing panel chat show,....
Jack Daniels raises a Jack to Jack
Jack Daniels has launched a new campaign to celebrate the brand's namesake's 163rd birthday.
T....
Paper street directories fight back with outdoor campaigns
The good old-fashioned road atlas has certainly taken a back seat to the new-fangled invention known as GPS, and the brands b....
Pre-occupation with polling is two separate obsessions – Newspoll CEO
It's election eve and the pollsters are in overdrive. Yesterday they got together on a panel with the ABC's Tony Jones at the....
The truth in underwear – Dave McCaughan’s challenge to marketers and the research indust
What does Paul Newman in the semi-buff have to do with anything? Well, the choice of underwear by Hollywood's leading men thr....
Jim Beam’s first global campaign wants to make history
Beam Inc has launched its first ever global brand campaign for flagship brand, Jim Beam Bourbon. The campaign, 'Make....