How Siemens uses storytelling to emotionally engage clients and staff
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powe....
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Ikea and Yahoo!7 team up to match customer data with audience data
Yahoo!7 and Ikea will join forces by using Yahoo!7's data sciences capabilities through its 'advertiser database match' (ADBM....
Digital attribution is so 2009, says Google’s head of mobile ads
Google Australia's head of mobile ads has said the way the marketing industry measures interaction in the online world is abo....
What Australians want: Nunwood customer experience index makes local debut
Value for money, creating a customer experience and being empathetic to customer's specific needs are what counts when it com....
Origin unwraps Fantales-inspired facts campaign
Origin Energy's executive general manager Phil Craig has decried the 'outdated' marketing methods within the category on lau....
Oreo recognised at Facebook awards, AirAsia and Oak represent Australia
Oreo has taken out the top award at the 2013 Facebook Studio Awards, while AirAsia and Oak were the Australian representative....
Monolith seeks to be offline world’s Google Analytics
Digital analytics startup company Monolith has launched pattern-recognition software that is capable of telling its owner wh....
Profile: Tamara Mendelsohn, marketing director, Eventbrite
Tamara Mendelsohn, director of marketing at Eventbrite, joined the online ticketing start-up as the web revolution wa....