Infographic: Tumblr: it’s what all the kids are doingIt was purchased for a cool US$1 billion dollars, but who exactly is using Tumblr, and why should marketers care? Tumblr h....BY Marketing mag 19 Jul 2013
Industry bodies at odds: IAB’s social comment guidelines called “irrelevant” by AAIAB Australia this week launched its Social Media Comment Moderation Guidelines to clear up confusion in the business communi....BY Marketing mag 19 Jul 2013
Adman’s global honour: John Zeigler recognised by Academy of Marketing ScienceThe Academy of Marketing Science has named John Zeigler Global Marketer of the Year in recognition of his successful 30-year ....BY Marketing mag 19 Jul 2013
‘Dad-vertising’ on the rise as marketing dollars leave mumsThe times they are a changin'. Unemployment, recession and the ever evolving gender roles has seen, according to recent censu....BY Marketing mag 18 Jul 2013
Qantas kangaroo finally getting break on silver screen with Qantas-Disney partnershipThe Qantas kangaroo is set to make its film debut after the announcement that Disney and Qantas have engaged in a marketing t....BY Marketing mag 18 Jul 2013
Career profile: MYOB’s Caroline Ruddick is taking care of businessCaroline Ruddick, head of marketing at Australia's largest B2B accounting software company, tells Marketing ....BY Marketing mag 18 Jul 2013
Australia’s cross-channel marketing knowledge gapDespite a clear recognition of the benefits of cross-channel marketing there exists a sizeable knowledge gap among Australian....BY Marketing mag 17 Jul 2013
ACCC cracks down on organic water nonsenseHow can you make a bottle of water organic? Well according The Australian Competition and Consumer Commission (ACCC), you ca....BY Marketing mag 17 Jul 2013