Upswing in retail spend predicted as purchase intent skyrockets: study
Intent to make major purchases among Australians skyrocketed at the end of last year, according to Nielsen, leading the resea....
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Marketing mag
Twitter News Index: Fairfax, ABC dominate, independents break opinion stranglehold
News sharing on Twitter in 2012 was dominated by broadsheet content with Fairfax and the ABC outstripping News Limited, while....
Sydney gets Shazam’d: cross-media app opens Aus sales office
Shazam, the second screen app that tags music, TV shows and ads to unlock related content, has announced the opening of an Au....
Online B2B marketing in 2013: SEO is not a goal
Staying ahead of the game. Being proactive. Reading the play. These are the type of terms marketers have drilled into their e....
Top10: The ads of Super Bowl 2013
From the hundreds of millions spent on media time alone by around 65 TV advertisers rises a few select executions from this y....
The fall of TV ad revenue: commercial metro down 3.83%
With the release of the latest KPMG figures for the July to December 2012 half in, the results are not pretty for some networ....
Thanks to Oreo, ‘culture-jacking’ is a thing, but how is it done?
Within minutes of the power failing during the third quarter of yesterday's Super Bowl at the New Orleans Superdome, Oreo spr....
Mi9 relaunches brand-rich social TV app ‘Jump-in’ ahead of 2013 ratings season
Nine's social TV app, Jump-in, will let viewers of The Block All Stars take virtual tours of the houses renovated on....
