TAC rides into storm with contentious re-airing of 2009 road safety ad
Riding groups and road safety activists at Maurice Blackburn Lawyers are attacking the Victorian Transport Accident Commissio....
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Marketing mag
Tourism Aus’ social media secrets: a guide to marshalling a social media army
To pursue its goal of making Australia the world's most talked about holiday destination in social media, Tourism Australia h....
‘We just got sold to McDonald’s’: Hackers rebrand Burger King’s Twitter
Hackers have hijacked Burger King's Twitter account, rebranding it with a McDonald's logo and announcing the fast food chain ....
GfK replaces Nielsen as radio ratings provider, online and mobile innovations coming
A new system of radio audience measurement using mobile and online methodologies will be introduced next year, with GfK to re....
Context, value and competence crucial for mobile campaigns: study
To play in the mobile space, brands must be competent, use location and offer an exchange of tangible value, according to Mil....
Aussie banks gaining on US/UK leaders: Brand Finance
The latest The Banker/Brand Finance Banking 500 report released by global brand valuation firm Brand Finance shows that the....
Mobile banking revolution renewed by Samsung boom
The internet conspired to close branches across the country, and now the smartphone is wreaking a banking revolution of its o....
BlueArc Group launches new full-service digital agency, ArdentDigital
BluArc Group has launched new full-service digital agency, ArdentDigital, as a spin-off to existing agency BluArc, with the n....
