Polaroid partners Italian inventor to release ‘Instagram’ camera
The vision of Italian inventor Antonio De Rosa and his Socialmatic device seems to be edging closer to reality (2014 in fact)....
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Marketing mag
Jaguar takes branded content to the next level
Luxury automaker Jaguar has created a short film created by ad agency The Brooklyn Brothers in conjunction with Ridley Scott'....
Exclusive: Anthony Koutoufides talks about viral Souvlaki Hut video
A 2009 advertisement for Souvlaki Hut starring AFL and Carlton Football Club legend Anthony Koutoufides has gone vira....
Infographic of the week: Who are Australia’s social gamers?
It's Friday! So welcome to the infographic of the week. This week's gem is brought to us by Spiral Media, which conducted res....
Coca-Cola taps into the world of teens with bite-sized digital content
The latest branded content offering from content marketing superhero Coca-Cola has seen the brand launch a website with refre....
Top10 ads that make absolutely no sense
While many an advertisement can infuriate, and even stun the hippocampus, many work a treat, are cleverly executed and aesthe....
Global product placement spending grew 12% to $8.3 billion in 2012
Global product placement spending grew 12% to US$8.3 billion in 2012. The increased sophistication used to integrate brands i....
Budweiser’s reshaped beer can: less beer, more aluminium, innovative?
We were able to send a man to the moon and create a bottomless portal of information called the internet and now, thanks to....