Earning the right to speak
The most interesting thing about branded content is not that it's suddenly resurgent, but what it's poised to become.....
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Marketing mag
TCL makes most aggressive Australian push yet with Iron Man 3 partnership
A comprehensive marketing campaign is currently underway to promote Chinese home entertainment and whitegoods brand TCL's fla....
Social ad revenue to hit $11 billion in US by 2017
Social media advertising revenue is expected to grow by more than 18% over the next five years and be worth $11 billion by 20....
Banned SodaStream ad to hit Aussie screens
The SodaStream ad that was banned from being played at the Super Bowl in the US is set to hit Australian television scree....
Louis Vuitton accused of endorsing sexual slavery in latest ad
European fashion house Louis Vuitton has been accused of promoting prostitution after its models, including Cara Delevingne a....
God was here: website taps Twitter feeds to track Jesus
It seems social data analytics are becoming so advanced they can now track the movements of Jesus Christ himself. (Sort of.)
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Kids today have a spending power of $1.6 billion
The Cartoon Network's 10th 'New Generations' survey was released today and has revealed kids have a spending power of $1.6 b....
85% of mobile traffic to local business websites comes from Apple devices
Despite Apple's iOS and Google's Android mobile operating systems battling neck and neck for share of the smartphone market i....