Career profile: Mark Hassell, chief customer officer, Virgin Australia
From part-time flight attendant to executive at Virgin Australia responsible for the brand, marketing and end-to-end ....
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Marketing mag
Baby Boomers crying out for attention: ditch the stereotypes
A new Mi9 ‘Australian Baby Boomers' study, unveiled to media agencies in Melbourne and Sydney this week provides insight in....
MasterCard MasterPass: ‘the future of digital payments’
MasterCard has today announced MasterPass, a new digital wallet that enables users to purchase products with a bank card, or ....
Modernising marketing: CMOs blend art and science to drive corporate strategy
The smart, savvy, accountable CMO has arrived and faces the tasks of blending art and science, remodelling marketing departme....
Opera launches Opera Mediaworks, ‘world’s largest mobile ad platform’
Global web development company, Opera, has re-launched a fully-owned subsidiary, Opera Mediaworks, which the company, known f....
50 group buying sites close in 2012 as industry stagnates
After clocking a phenomenal 650% year-on-year growth in 2011, the group buying industry's fortunes collapsed in 2012 register....
Content creation explodes in Aus, but only 29% think it’s working
61% of Australian marketers plan to increase their content marketing budget over the next 12 months, but only 29% say their c....
Futurelab: Fact plus fiction, ‘hoboism’ and brand tie-ups set to change marketing
Blending reality with fantasy, the rise of ‘hoboism' and collaboration between brands are the three macro trends set to def....