Nielsen rating system to give digital a seat at the media table?
Nielsen is bringing its Online Campaign Ratings product into the Australia market, and with it online media ratings closer an....
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Out-of-home industry records 3.8% growth in first quarter 2013
The out-of-home advertising (OOH) industry enjoyed another solid increase in sales revenue in the first quarter of 2013. Reve....
Centralised media focus brings major rejig at Fairfax
The latest reshuffle to hit Fairfax is led by the creation of a new national sales team which will represent all publications....
Ecommerce and data: finding the gold in a mountain of dirt
Vice president of ecommerce at omnichannel kitchenware retailer Sur La Table, Kevin ....
Madison newest victim of Bauer chopping block
Another one bites the dust at magazine publisher Bauer Media (formerly ACP), with today's announcement it will close its door....
Tesco loyalty program offers TV to members, targeting to advertisers
UK grocery giant Tesco are stepping it up a notch in the competitive space of customer loyalty programs, offering its Clu....
All is forgiven after a successful day on the green
Tiger Woods' infamous fall from grace all seems to be water under the bridge as far as Nike are concerned after the sports g....
Welcome to SBS’ new channel, mustache optional
SBS has launched the identity of its new channel, SBS 2, with 16 to 39-year-old ‘hipsters' being the focus of the relaunch ....