Babies versus teens: how to reach the mums of each
New research on Australian mums has revealed mothers of infants are happier than those with teenagers and the average mum is ....
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Marketing mag
Case study: Sony ‘DSLR Gear No Idea’ campaign
Campaign: DSLR Gear No Idea
Client: Sony Australia (digital imaging: NEX cameras)
Inaugural Digital Marketer of the Year Award shortlist announced
The Interactive Advertising Board (IAB) Australia has announced the six finalists for its inaugural Digital Marketer of the Y....
The 12 ‘next big things’ that really matter to business and the global economy
As 'next new thing' fatigue reaches exhausting levels, driven by the hyping of almost any new advance in technology as such, ....
iTunes Radio: music to advertisers ears?
Today's announcement that Apple will launch a streaming music service, called iTunes Radio, could be music to the ears of adv....
Network Ten partners GoConnect to offer free WiFi TV
GoConnect and Network Ten have announced they will be launching an advertising-funded WiFi television platform called Go Ten ....
Coca-Cola is letting its packaging do the marketing
A couple of nifty experiments by Coca-Cola lately have followed the mantra that the message is the product and the product is....
Small brands, big impact: why craft beer is top of the hops
By Torgeir Watne, Victoria University....