Facebook opens Graph to user searches, more ad opportunities
Facebook versus Google: a fight to the search engine death? Well, not really. Mark Zuckerberg has entered his brand into the....
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How the Australian Open uses data to connect with armchair sportsmen
Data has become one of the key fan engagement tools for this year's Australian Open, with match statistics, player histories ....
IAB Australia appoints Tony Prentice as interim CEO
The replacement for outgoing IAB Australia CEO Paul Fisher has been announced today by the IAB Australia Board, and it is Ton....
Trend report: CMOs and CIOs will end 2013 as either friend or ‘frenemy’
CMOs and CIOs will begin 2013 as peers and end the year as either friends or ‘frenemies', as the CIO becomes more actively ....
Retail trade figures saw drop in lead up to Christmas
Peak retail industry body, the Australian Retailers Association (ARA) released disappointing Nov....
Iconic packaging ‘de-branded’ in Selfridges anti-marketing campaign
Iconic UK department store Selfridges has stripped the logos off its properties and a number of its big brands in an anti-bra....
Qantas and Swisse partner to bring Ellen Down Under
First Oprah visited our shores, and now Ellen will come Down Under in a deal brokered by Qantas and Swisse to bring the Ameri....
UBank in world first NFC social media campaign for Midsumma Festival
UBank will use Near Field Communications (NFC) technology in a social media campaign, in what it claims is a world first for ....