Dettol remains top of ‘most trusted’ brands list
The top three most trusted brands are unchanged from last year, with healthcare brands Dettol, Band-Aid and Panadol being v....
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Radian6 to extend listening coverage to Chinese and Russian social networks
Customer relationship management software vendor Salesforce.com has announced that its widely-used Radian6 social media liste....
Shoes of Prey named Australian Online Retailer of the Year
Online retailer, Shoes of Prey, have been named the inaugural winne....
Royal baby provides perfect platform for agile marketing
The royal baby is finally here (not here exactly but you know what we mean) and for the thousands of journos and we....
Garuda times brand push with Liverpool Football Club tour of Asia
Indonesian airline Garuda Indonesia has launched its latest global brand campaign to coincide with an Asian tour by Liverpool....
How to get a handle on electronic word of mouth
Electronic word of mouth marketing, or eWOM as we have come to call it, is akin to having a moody uncle who showers you with ....
Online video is now mainstream to both Chinese consumers and marketers
Video advertising consumption in China has over-taken television advertising, a new report from Forrester has found. Based on....
Asos reveals omnichannel plans for China
The UK's largest online-only fashion and beauty store, Asos, has announced plans to enter the Chinese market to tap into the ....