Thanks to Oreo, ‘culture-jacking’ is a thing, but how is it done?
Within minutes of the power failing during the third quarter of yesterday's Super Bowl at the New Orleans Superdome, Oreo spr....
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Marketing mag
Mi9 relaunches brand-rich social TV app ‘Jump-in’ ahead of 2013 ratings season
Nine's social TV app, Jump-in, will let viewers of The Block All Stars take virtual tours of the houses renovated on....
Brands court start-ups for next great tech marketing innovations
Brands such as Campbell's Soup, Nike and PepsiCo are courting start-up companies for not just new product ideas but also for ....
Necessity is the mother of innovation – innovation and NPD series Part One
NPD SERIES ROADMAP
Part One: Necessity is the mother of innovation (this article)
Ninemsn deepens male focus with Mixed Martial Arts news site
The rapidly growing popularity of combat sport Mixed Martial Arts (MMA) in Australia has been given a boost and a targeted me....
Desktop cannibalised: 40% of shopping searches now come from mobile
Around 40% of shopping-related Google searches now come from smartphones or tablets, a study by the search giant has found.
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Facebook earnings report for Q4 2012: mobile usage overtakes desktop
The final 2012 quarterly results are in for social network giant Facebook and it seems that users are becoming increasingly m....
January social media stats: Facebook, Google+ down; Twitter, LinkedIn up
Social Media News' January compilation of social network visitation in Australia reveals drops in account numbers for Faceboo....
