Magazine revival: more gain readers than lose in trend reversal
In a reversal of prevailing trends more magazines posted gains in readership than posted declines in the December quarter, wi....
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Marketing mag
Digital buoys masthead sales: The Aus surges 25%, but Fairfax dominates online readership
Digital newspaper subscriptions grew by 13% during weekdays and 19% on Saturdays to offset print declines and keep masthead s....
Marketers “sitting on a gold mine of data”
As rhetoric flies around the topic of ‘big data' - that concept that everyone's talking about but nobody seems to know how ....
Amex partners Twitter on tweet-to-buy system
American Express has partnered with Twitter to launch a tweet-to-buy system allowing users to buy products with two short twe....
Brand for sale: BYO product
Could selling a brand without a product to marketers be the next big thing for design agencies? One such agency in the US is ....
Debate: Is social commerce a second chance to get ecommerce right?
Topic: As social commerce rises, is there a second chance for
Australian brands that lagg....
Decline in console sales as digital and mobile gaming sphere skyrockets
Australia's entertainment industry recorded $1.161 billion of retail sales in 2012, boosted by mobile gaming sales from smart....
Consumer confidence resurgence: sharemarket recovery renews faith in economy
Consumer confidence soared by 7.7% in February to put the ‘Westpac Melbourne Institute Index of Consumer Sentiment' at a tw....
