Insights behind the most significant changes to Cadbury Dairy Milk in 132 years
When a brand like Cadbury makes the most significant changes in 132 years to one of its best selling and most re....
Authorization
Author description
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
Marketing mag
US Kmart’s ‘Ship My Pants’ ad to tip 12 million views
Another week, another viral YouTube sensation, this weeks medal for viral video hero goes to American Kmart, whose 'Ship M....
The average Facebook fan is worth $174
A single Facebook fan is worth on average $174, a 28% increase from 2010, according to new research.
The study, conducted ....
Welcome to the year of facial hair, reclaimed food and ‘celery stalkers’
Buckle your seat belts, marketers, and have your moustache comb firmly on hand, because 2013 is set to bring mo....
Murdoch names entertainment arm: 21st Century Fox
The entertainment arm that will be spun off from News Corp has been given the name '21st Century Fox', its chairman and chie....
Paddy Manning was wrong – in defence of advertorials
By Clare McCausland, University of Melbourne
Qantas PR to ditch Twitter
The Qantas PR team has announced it is ditching its Twitter account and will instead be directing customers over to their n....
Debate: Do low-impact formats handicap hyper-targeting?
Topic sentence: Hyper-targeted advertising in social media is handicapped by low media format impact.