Ebay Commerce Network partnership with Lasoo a win for advertisers
Ebay Commerce Network (ECN), Ebay Inc's advertising network business, today announced a new partnership with the Salmat-owne....
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IAB announces new CEO: digital and mobile key focus
Former GroupM Interaction regional chief operating officer Alice Manners has been announced chief executive of the I....
Salesforce’s social ad exchange connects social ads with CRM and social listening
Cloud computing company Salesforce has launched a social advertising application that connects social ads with CRM and social....
Newsjacking: a fad or the future for marketing?
By Richard Gruner, University of Melbourne
She Runs The Night – strategy, execution, results of Nike’s groundbreaking campaign
Campaign: She Runs the Night
Client: Nike
Agency: Razor
....
YouTube domination: online video challenges TV for share of marketing spend
After recently hitting more than one billion unique visitors every month, YouTube has upped it to six billion views per month....
AMAA puts out tender for web measurement providers
The Audited Media Association of Australia (AMAA), formerly the Audit Bureaux of Australia, is seeking expressions of inter....
St. George Bank’s new brand push wants to see your inner dragon
St. George Bank is urging its customers to 'be more awesome' as part of a major rebrand campaign unveiled last night, on ....