Retail trade figures saw drop in lead up to Christmas
Peak retail industry body, the Australian Retailers Association (ARA) released disappointing Nov....
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Marketing mag
Iconic packaging ‘de-branded’ in Selfridges anti-marketing campaign
Iconic UK department store Selfridges has stripped the logos off its properties and a number of its big brands in an anti-bra....
Qantas and Swisse partner to bring Ellen Down Under
First Oprah visited our shores, and now Ellen will come Down Under in a deal brokered by Qantas and Swisse to bring the Ameri....
UBank in world first NFC social media campaign for Midsumma Festival
UBank will use Near Field Communications (NFC) technology in a social media campaign, in what it claims is a world first for ....
Nissan trials scent branding: smells modern, oriental, with a hint of green tea
The scent of Nissan will be modern and oriental with a hint of green tea, as the automaker trials scented branding in an upco....
Facebook to roll out larger ‘pages you might like’ mobile ads
Facebook will introduce larger ‘pages you might like' ads into its mobile web news feeds over the next few days, according ....
Scan-to-buy won’t fly: current apps criticised as cumbersome and fragmented
Apps that allow consumers to scan-to-buy from ads have been criticised as cumbersome and fragmented by industry players, as a....
Career profile: Katherine Birch, director of marketing, Hotels.com
Katherine Birch, director of marketing for Hotels.com, chats to Marketing about ditching science to go backp....
