Holiday retail: are you mobile ready?
The Black Friday and Cyber Monday retail weekend kicks off a period of opportunity for brands that fine-tune their mo....
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Marketing mag
Service design for better life experiences
Rhod Ellis-Jones shares what you need to know about service design.
Thi....
ROI: return on innovation in digital transformation
Are you serious about agility and innovation? Andy Pattinson has some tips around managing the investment, digital tr....
Honey Birdette and the changing attitudes to sex in advertising
The latest scandal for lingerie retailer Honey Birdette highlights the growing tension about the standards of sexual ....
Why Google, Amazon, Facebook and Apple – not disruptor brands – are your biggest threat
Trying to prepare for disruptors is a fool's errand, says Jarther Taylor. Concentrate on understanding your customer....
How AI is already transforming customer service
Kate Leggett has some examples of areas where AI-driven customer service is delivering real results.
Experimenting with ephemerality: what marketers and creatives need to know
Kay Hsu urges brands and marketers to consider how shorter ads and disappearing stories can lead to ....
Facebook’s ANZ head of marketing on five years of change and engaging in real and mobile ways
Marketing speaks with Alex Sloane, Facebook's head of marketing, Australia and New Zealand, about Millenni....