Mid-year report: how media and marketing are performing so far
Halfway through 2017, James Boardman takes a look at the trends that are making their mark on the marketing industry.....
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Marketing mag
How to select the right influencer for long-term goals
Melanie Liu says marketing managers should be looking for long-term relationships with their brand's influencers, rat....
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it's time to move on. Kellie Simpson tells M....
Intrigue versus fear: don’t be afraid to do things differently
If you want different business outcomes, says Ryan O'Connell, you'll need to try different things.
Suits, creatives and robots? Why AI means marketers have the opportunity to be more human
Far from threatening our jobs and our planet, Kevin Doyle says AI will help marketers escape data crunching hell.
How ‘Summer Life QLD’ attracted a new generation of international students
'Summer Life QLD' case study: here's how Trade and Investment Queensland ran an outreach platform to at....
Nine head of data and programmatic: why programmatic won’t be a word within a few years
Tyler Payne speaks with Krish Raja, head of data and programmatic product sales at Nine about the journey of the TV s....
KFC’s Snapchat frenzy
Here's how KFC used a Snapchat game to get an edge over frozen beverage competitors.