What it’s like being a woman in data
Laura Hague is worried things may get worse for women in the industry. Here are four challenges that need addressing....
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Thinking about expansion? Avoid these mistakes
Here's how data can be used to strengthen your store expansion strategy. By Cameron Curtis.
Today's retai....
Distribution, budgets and platforms: who’s doing content well in Australia and how?
To plan and produce the best content marketing campaigns, it helps to understand the shifting landscape of the indust....
Is it time to advance your career with an MBA?
In the last five years, demand for MBA graduates has grown by 62%. What’s holding you back?
The Ikea effect: how Ingvar Kamprad’s company changed the way we shop
Ingvar Kamprad, who started Ikea as a teenager, has died at the age of 91. He started with stationery and stockings, ....
Small audiences, dynamic ads and better attribution: the year ahead in digital marketing
Marketers hoping to boost customers, ROI and revenue should keep attribution, data-driven advertising and influencer ....
Brands as legal assets – value, protection and exploitation
Brands are often seriously under-valued by the organisations that own them, says Eric Ziehlke. Here's some legal cons....
The dos and don’ts of building a great CX dashboard
Ed Falconer has 10 tips for creating the right customer experience dashboard for you and your organisation.
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