Why contextual data is key to customer experience management
Lisa Loftis writes that experience management can yield tremendous benefit if contextual understanding ....
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Marketing mag
The challenge of remaining competitive amid ongoing globalisation
In an increasingly globalised market it is difficult to remain competitive, but there is an edge to be gain....
The importance of authentic empathy when connecting with consumers
Gaia Grant and Andrew Grant write that the best ideas and solutions come from better emotional connecti....
Consumers are two times more alert and likely to act when out of home
New research from the Outdoor Media Association (OMA), in partnership with Hoop Group, reveals that consumers are two....
Five steps to creating the world’s most shareable content
Lucy Perry explains five simple things to keep in mind for how to create content that gets shared.
The new reality: women have the economic power
Workplaces, brands and media that ignore the needs, financial prowess and buying power of women do so at their own pe....
How to find your career sweet spot
Christopher Paterson on why identifying and focusing on your career sweet spot will help your career development now ....
How financial agility can bridge the disconnect between business accounts and marketing budgets
Papinder Kailesh on how to achieve financial agility and align marketing budgets with business accounts and financial....
