Eight things to think about to master modern segmentation best practice
Experian's Karena West shares lessons on how to identify the right approach to segmentation for your objectives, from....
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Marketing mag
How to manage complex technology so your team can get back to marketing
The technical tools marketers are supposed to manage can be time consuming and take away from time spent actually mar....
Can Samsung recover from the Note7 fiasco?
Samsung's Note7 combustion issues, airport ban and product recall have been a huge global hit to the brand. Michael M....
Implementing a social media plan with the Social ROI framework
In this follow up to his
Why the future of content marketing is not just video
We’ve all been told the future of content marketing is video and, if Facebook is to be believed, there will be no m....
What went wrong with Pokémon Go? Three lessons from its plummeting player numbers
The cultural phenomenon that is Pokémon Go swept the globe a few months ago, but seems to be petering out. Mark Hum....
Brands should be more like Trump
Because at least he has a point of view, writes Jamie Clift.
Before I’m....
Forget the crystal ball, data is about insight, not intuition
Nicole Hayes reminds us that numbers are meaningless without the human intervention of insight.
