Val Morgan cinema ad measure to launch next year
The reach of cinema advertising will be measured from next year with the release of a new cinema ratings service from Val Mor....
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Privacy bill changes adopted on eve of passing, but concerns remain
Proposed prohibitions on direct marketing and mandatory opt-outs in all marketing messages including social media posts have ....
Music videos outperform television in ad impact
The mood evoked by music videos creates fertile ground for advertising, with ads placed in between clips more effective than ....
iPhone 5 fails to woo new Apple customers, Android retains lead
Apple's iPhone 5 has largely failed to woo new customers to the brand, taking the majority of its sales from existing iPhone ....
Google adds indoor maps to desktop
Google updated its Maps service for....
Qantas suspends $50m Tourism Australia partnership over sabotage
Qantas has suspended its $50 million marketing deal with Tourism Australia over claims the tourism body's boss, Geoff Dixon, ....
AANA refreshes codes for digital, supports ASB ruling
Brand owners should monitor Facebook posts in the hours after making them and check their page at least once a day during the....
The future of online advertising: part 2 – DSPs and marketers
DSPs and marketers: in this, the second instalment of Marketing's serial feature on automated trading, we lo....
