Media powerbrokers forecast ad market revival for 2013
Australia's advertising elite predict a return to growth for the industry next year, but not before another six months of wea....
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Facebook seeks to put advertising concerns to rest with ROI tool
Facebook will attempt to put to rest questions over the value of its advertising solutions with the launch of a tool to help ....
World PR Forum: Seven deadly sins of blogger outreach
Around two in three businesses fail to grasp the importance of blogging according to new research revealed alongside the 'sev....
‘Storytailing’ marries magazines and mobile for online fashion retailer The Iconic
Australian online fashion retailer The Iconic will publish a quarterly print magazine that allows readers to shop straight fr....
Don’t leave pricing to the lackies: C-level involvement essential, study suggests
Businesses with strong C-level involvement in pricing and a willingness to step out of their pricing ‘comfort zone' reap th....
Q&A with Anna Adriani, global head of PR and sustainability, Illy Coffee
Anna Adriani, global PR director and chief sustainability officer for Illycaffè, is visiting Melbourne to speak tomo....
Young Gen Ys lap up twice the online video of their older counterparts
Young Gen Ys watched more than twice as much online video as the general video watching population in September, a staggering....
UPDATED: McCann’s music video for Metro topples Rihanna as most viral video
UPDATED: McCann's music video for Metro Trains Melbourne knocked Rihanna off her perch over the weekend to take out top spot ....
