Smartphone primary device for 68%, social the ‘crack driving addiction’
It's time to forget the ‘second screen' and focus on mobile, with social the “crack that drives mobile addiction”, mark....
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Marketing mag
Customer satisfaction awards: Aldi pips big two, NAB tops banks, Virgin topples Qantas
In 2012 NAB was the most customer-centric consumer bank, Aldi the best supermarket, Myer the best department store and Virgin....
Google integrates offline data into new cross-channel analytics tool
Google is working on a tool that will integrate customer and campaign data with its website analytics tool in a bid to combin....
Winnebago rebrands locally amid legal battle with US-based company
Winnebago Australia has announced a rebranding of all motorhomes effective 28 February 2013.
Avida Motorhomes is the new n....
Staying ahead of the game
As the digital economy comes of age and the marketing disciplines struggle to adapt, we ask four senior practitioners....
TAC rides into storm with contentious re-airing of 2009 road safety ad
Riding groups and road safety activists at Maurice Blackburn Lawyers are attacking the Victorian Transport Accident Commissio....
Tourism Aus’ social media secrets: a guide to marshalling a social media army
To pursue its goal of making Australia the world's most talked about holiday destination in social media, Tourism Australia h....
‘We just got sold to McDonald’s’: Hackers rebrand Burger King’s Twitter
Hackers have hijacked Burger King's Twitter account, rebranding it with a McDonald's logo and announcing the fast food chain ....