CMOs and CIOs need to make better friends
Apparently CMOs and CIOs aren't really getting along, according to a report from the CMO Council. The tension is building as ....
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Bing Ads to take fight to Google in Australia
Mi9 has announced the introduction of Bing Ads to the Australian market, bringing renewed investment in the challenger to Goo....
Neuro study finds second-screen use boosts viewer engagement
In the ultimate pursuit to discover the impact of social media interaction on viewers' engagement, MEC and Seven recently uni....
You beauty, Woolworths is getting a makeover
Woolworths has unveiled a new beauty retail format to be situated at Woolworths Town Hall supermarket in Sydney's CBD.
Cla....
Nielsen rating system to give digital a seat at the media table?
Nielsen is bringing its Online Campaign Ratings product into the Australia market, and with it online media ratings closer an....
Out-of-home industry records 3.8% growth in first quarter 2013
The out-of-home advertising (OOH) industry enjoyed another solid increase in sales revenue in the first quarter of 2013. Reve....
Centralised media focus brings major rejig at Fairfax
The latest reshuffle to hit Fairfax is led by the creation of a new national sales team which will represent all publications....
Ecommerce and data: finding the gold in a mountain of dirt
Vice president of ecommerce at omnichannel kitchenware retailer Sur La Table, Kevin ....