P&G sets sights on innovation to create new categories
Global FMCG giant Procter & Gamble has set its sights on innovation that creates entirely new categories, in a move which....
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Marketing mag
Australia outstrips APAC for digital marketing spend, activity
Australian marketers are more advanced digital marketers than their Asia Pacific counterparts, exhibiting higher levels of sp....
Revenue soars 240% for Click Frenzy merchants, despite crash
Click Frenzy, the troubled 24-hour sale which ended yesterday, resulted in more than $1.5 million worth of goods sold locally....
Pinterest paves way for brand pages, launches features for marketers
Pinterest has started paving the way for brand pages by launching accounts designed for marketers.
The social scrapbooking....
Botched Click Frenzy sale event – advertisers ask for refund
Retailers who advertised on last night's botched sales event site, Click Frenzy, have begun to ask for refunds.
According ....
oOh! launches consolidated airport offering after acquiring Eye
oOh!media, following its
WA scoops PRIA awards, Tourism WA awarded top gong
A campaign from Tourism Western Australia to leverage 2011's Commonwealth Heads of Government Meeting (CHOGM) in Perth won to....
The future of online advertising: Part 1
Acronym-lovers rejoice! The rise of real-time, automated trading in online advertising brings with it a swathe of new....
