Not the end for department stores – but time is running out to embrace technology
By Russel Kingshott, Curtin U....
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Marketing mag
Special K gives crisps for comment in ‘Tweet Shop’ product launch
Special K opened a ‘Tweet Shop' in London last week, where customer could pay by tweeting, to generate buzz around the rele....
Nielsen: Global ad spend steady, signs of recovery emerge
Global ad spend grew slightly in quarter two of 2012, according to figures just released by Nielsen, which points to the begi....
OOH surges with 6.5% third quarter growth
Out-of-home (OOH) advertising surged in the third quarter of the year, posting its eleventh consecutive quarter of growth wit....
You talkin’ to me? Gerry Harvey’s one-man, online retail debate
By Scott Ewing, Swinburne University of Technology....
The Mobile Playbook: the busy executive’s guide to winning with mobile
From Google's head of mobile sales and strategy, Jason Spero, comes this handy 'mobile playbook', a resource billed as the go....
Australian social media statistics for September 2012
Social Media News has relea....
Debate: Content marketing – future or fad?
Topic sentence: Content marketing and branded content are simply part of the lates....
