Academy Awards looks to reverse sliding ratings run with change of name
Eighty-five years down the illustrious moviemaking path, Hollywood's ‘night of nights' will now be known quite simply, and ....
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Product launch – innovation and NPD series Part Four
NPD SERIES ROADMAP
AIMIA announces Reactive’s Tim O’Neill as new national president
Digital industry body AIMIA has appointed Tim O'Neill of digital agency Reactive as its new national president.
O'Neill wi....
Sodastream fridges on the way in Samsung NPD tie-up
A renewed innovation push from 110-year old company Sodastream will see it co-release a sparkling water dispensing fridge wit....
Compact won’t stop decline: Fairfax unveils strategy behind print overhaul
BMW will be the official sponsor for the launch of The Sydney Morning Herald and The Age compact editions, ....
Q&A with Joe Pulizzi, founder, Content Marketing Institute
Joe Pulizzi likes the colour orange. In fact, the founder of the Content Marketing Institute likes it so much so he opened Co....
Product awards: FMCGs raise the bar as private label enters innovation race
Australia's FMCG manufacturers raised the bar on innovation at last night's Product of the Year awards in the face of increas....
Marketing conditions strengthen in APAC, driven by budget growth
Perceptions of conditions for marketers improved strongly across Asia Pacific in February, according to Warc's Global Marketi....