Facebook CTR up 157% in 2012, boosted by sponsored stories
Click through rates on Facebook ads grew by 157% in the year to December 2012, while cost per click dropped 24% to close the ....
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Drug allegations could cost Aussie sport millions in sponsorship dollars
Australia's major sporting codes are in danger of losing millions of dollars in sponsorship as the sporting community reels f....
Deezer expands globally, partners with LG and Toshiba to ride smart TV revolution
As the online music streaming space becomes ever more populated - Spotify, Rdio, Guvera, Vevo, Mog, Pandora are all among the....
Data Crunch… Retail 2012: Bricks slumped, clicks boomed and caution prevailed
In 2012, Australians spent $256.6 billion offline and $12.8 billion online, illustrating just how small the ecommerce slice o....
Radio ad decline carries over to the New Year
Radio ad revenues declined by 3.0% year on year in January, with all markets except Perth taking a hit.
Commercial network....
Google revamps AdWords for multi-screen campaigns
Google has updated AdWords to help advertisers manage multi-screen campaigns. The new system will enable advertisers to alter....
High Court hands victory to Google in web giant’s battle with ACCC
After to-ing and fro-ing since 2007 over responsibility for misleading or deceptive advertising on Google sites in Australia,....
Tumblr most underused platform by marketers, microsites are dead
Tumblr is one of the most underused platforms among marketers, while the commonly used microsite is failing to attract visito....