Forget social media, smartphone apps are the new customer service toolCustomers are increasingly expecting smartphone application customer service options as they remember enquiries during down t....BY Marketing mag 08 Jan 2013
PR agency earnings per consultant stagnant since GFCEarnings per billable consultant in PR agencies have not changed since 2009, but salaries are putting the industry under cons....BY Marketing mag 08 Jan 2013
Newspaper revenues forecast to drop 4% in 2013Revenues for newspaper publishers are expected to drop by 4.0% in 2013, according to business information analyst IBISWorld. ....BY Marketing mag 07 Jan 2013
Offline sources still dominate planning and influence for travel marketTravellers base their holiday decisions on ‘traditional' sources of influence more often than social media and online revie....BY Marketing mag 07 Jan 2013
Up to speed: 2012 in social media marketingFacebook floated, Pinterest took flight, Tumblr bolted and Instagram soared, while social TV, social search, social commerce ....BY Marketing mag 07 Jan 2013
Mutant chew: Wrigley/X-Men promo packagingCampaign: 5X limited edition gum and X-Men: First Class promotional packaging and point-of-sale mat....BY Marketing mag 07 Jan 2013
Schweppes content play: Bolivian female wrestlers and 96% liquor cocktailFemale Bolivian wrestlers and ‘firewater' liquour containing 96% alcohol feature in Schweppes Australia's latest branded co....BY Marketing mag 21 Dec 2012
Infographic: The ups and downs of retail in 2012Earlier in the year, we tracked the ups and downs of online retail against 'traditional' retail in the infographic below. ....BY Marketing mag 20 Dec 2012