Forget social media, smartphone apps are the new customer service tool
Customers are increasingly expecting smartphone application customer service options as they remember enquiries during down t....
Authorization
Author description
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
Marketing mag
PR agency earnings per consultant stagnant since GFC
Earnings per billable consultant in PR agencies have not changed since 2009, but salaries are putting the industry under cons....
Newspaper revenues forecast to drop 4% in 2013
Revenues for newspaper publishers are expected to drop by 4.0% in 2013, according to business information analyst IBISWorld.
....
Offline sources still dominate planning and influence for travel market
Travellers base their holiday decisions on ‘traditional' sources of influence more often than social media and online revie....
Up to speed: 2012 in social media marketing
Facebook floated, Pinterest took flight, Tumblr bolted and Instagram soared, while social TV, social search, social commerce ....
Mutant chew: Wrigley/X-Men promo packaging
Campaign: 5X limited edition gum and X-Men: First Class promotional packaging and point-of-sale mat....
Schweppes content play: Bolivian female wrestlers and 96% liquor cocktail
Female Bolivian wrestlers and ‘firewater' liquour containing 96% alcohol feature in Schweppes Australia's latest branded co....
Infographic: The ups and downs of retail in 2012
Earlier in the year, we tracked the ups and downs of online retail against 'traditional' retail in the infographic below.
....