Digital teens: boys shun traditional media, flock to gaming and social
Gaming and social media are the best places for marketers to find notoriously hard to reach teenage boys, a study from TNS su....
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How to make the most of your social commerce insights
In this guest blog, Steve Hurn, CEO at Reevoo, shares top tips on....
Rate cut fails to lift consumer mood
Last week's rate cut failed to have a significant impact on consumer confidence, according to Westpac-Melbourne Institute's (....
Tourism Aus shifts gaze to Europe and NZ with $14.3m Emirates deal
Tourism Australia (TA) has shifted its gaze to Europe and New Zealand, announcing a $14.3 million joint marketing agreement w....
Facebook to roll out ‘want’ button for products in news feed
Rumours of a ‘want' button on Facebook have been confirmed with the social network announcing it is testing a feature that ....
Mobile ad growth to eclipse online video, reach $177m by 2017
Advertising on mobile devices is forecast to grow by 46% year on year over the next five years, eclipsing online video advert....
Forrester: Social media ‘barely negligible’ as a sales lead
Social media has a “barely negligible” impact on sales for online retailers, according to a study conducted in the US by ....
TV fights off online video: Aussies continue to prefer lean back experience
Viewership of broadcast television remained steady in the second quarter of 2012, with the average viewer watching 100 hours ....
