Brand for sale: BYO product
Could selling a brand without a product to marketers be the next big thing for design agencies? One such agency in the US is ....
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Marketing mag
Debate: Is social commerce a second chance to get ecommerce right?
Topic: As social commerce rises, is there a second chance for
Australian brands that lagg....
Decline in console sales as digital and mobile gaming sphere skyrockets
Australia's entertainment industry recorded $1.161 billion of retail sales in 2012, boosted by mobile gaming sales from smart....
Consumer confidence resurgence: sharemarket recovery renews faith in economy
Consumer confidence soared by 7.7% in February to put the ‘Westpac Melbourne Institute Index of Consumer Sentiment' at a tw....
Edelman Trust Barometer reveals consumers are seeing straight through the bollocks
A raft of broken promises, a tangled leadership ballot and continued speculation about a slowing economy in 2012 have all inf....
IBM’s CEO on data, the death of segmentation and the 18-month deadline
Big data will spell the death of customer segmentation and force the marketer to understand each customer as an individual wi....
Creating websites, apps and a new cricket league
Campaign: KFC T20 Big Bash League websites and app
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Adobe, Apple, Microsoft subpoenaed by Australian Government over pricing questions
The Australian Government's IT Pricing Inquiry has ramped up its investigation into the so-called ‘Australia Tax' today by ....