Career profile: Katherine Birch, director of marketing, Hotels.com
Katherine Birch, director of marketing for Hotels.com, chats to Marketing about ditching science to go backp....
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Marketing mag
LinkedIn tops 200m members, 37m in APAC
Professional social network LinkedIn has hit 200 million members.
The site passed the 100-million mark in March 2011, driv....
Kekovich loses his marbles in MLA’s new Aus Day ‘lambnesia’ campaign
‘Lambassador' Sam Kekovich is back on our screens for Meat & Livestock Australia's (MLA) new Australia Day lamb campaig....
Affiliate marketing infants: Australia’s big retailers plod along
Few of Australia's top retailers used affiliate marketing last year, a practice virtually universal among the top players in ....
Radio ad revenues down in 2012, but audience grows
Radio ad revenue in 2012 closed 1.28% lower than 2011, with takings down in all markets except for Perth.
The five metropo....
Coke partners Ridley Scott and Happy Feet makers for short film
Coca-Cola has teamed up with legendary film producer Ridley Scott to release a short film featuring the brand's iconic polar ....
Google+ to be forced on all new users of Google services
Google has started automatically setting up new users of its services with a Google+ account, in a bid to foster greater adop....
Forget social media, smartphone apps are the new customer service tool
Customers are increasingly expecting smartphone application customer service options as they remember enquiries during down t....