Shit mates don’t say: Cancer Council targets men’s health with viral video parody
A new campaign for the Cancer Council of NSW takes a serious men's health message and implants it into a comical viral video ....
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62% of Australian consumers don’t know what QR codes are
Two in three Australian consumers remain unfamiliar with QR codes, the ‘hot potato' of the mobile marketing industry, accor....
Retail future “overwhelmingly mobile” as m-commerce hits $5bn in Aus
M-commerce sales are on track to surpass $5 billion in Australia this year, with one in three now transacting via mobile devi....
PayPal launches Christmas assault with secret Santa gift chooser – Instakringle
It's the lack of thought that counts when it comes to ‘secret Santa' presents this year, according to PayPal, who've launch....
Mi9 partners Experian to fuse online and offline targeting
Mi9 has partnered with marketing analytics firm Experian Marketing Services to enable advertisers to target Australians onlin....
70% of CEOs admit responsibility for marketers’ poor performance, but…
While the above headline is an actual finding by The Fournaise Marketing Group, it comes with quite a large asterisk....
Network-neutral social TV companion app Zeebox launches in Australia
Social TV companion app Zeebox has launched in Australia today, hoping to become the 'sidekick' to Australian TV viewers and ....
Q&A with Guy Kawasaki: Unconventional value
During Guy Kawasaki's recent visit to Sydney, Marketing caught up with the social media wizard to chat apps,....