Social video buzz – which Olympic sponsor is winning the race?
Pumped up with Olympic Fever, Unruly Media's renowned Viral Video Chart has been taken to Olympic proportions to track the vi....
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Fairfax partners with Google to monetise audience data
Correction 25 July 2012: The original story published yesterday stated that Fairfax will sell its own inventory into Goog....
Report: Online giants set to dominate local media for ad revenues
Google, Facebook and other global digital giants will command one-third of the Australian ad market by 2017, leaving local pu....
Facebook’s ‘move-fast, break-things culture’ sparks emergency ad summit
Facebook held an unpublicised emergency summit with ad agencies in New York two weeks ago to clear up confusion about its pol....
Mi9 chief Mark Britt replaces Prentice as IAB board chair
Mark Britt, Group CEO of Mi9, has been appointed as the interim chairman for the Interactive Advertising Bureau (IAB) Austral....
Carefree discharges the v-bomb – but who’s afraid of the word ‘vagina’?
By Lauren Rosewarne, University of Melbourn....
Square’s ‘say to pay’ mobile wallet means even less friction
Payment solutions innovator Square has released a new ‘say to pay' system that could be set to make mobile wallet transacti....
OOH buying frenzy as London sites opened to non-Olympic sponsors
Advertisers have capitalised on the relaxation of rules that restricted outdoor media sites near Olympic venues to Games spon....