Lost in translation: Few multinationals rename well for Chinese market
Less than one in four multinationals have rebranded well for their entry into the Chinese market, a study has found.
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E-mag gives golfers personalised issue after every round
A golf magazine in the US has started producing personalised digital magazines for subscribers based on their most recent rou....
Rio’s Olympic logo: a sculptural logo for a sculptural city
After the derision targeted at London's 2012 Olympics logo, the logo for the Rio Olympics has taken a significant departure i....
Comms Council launches social media code of conduct
In the wake of the
Facebook to enable promotion in news feeds of non-fans
Facebook has announced that brands may soon be able to pay to have page posts shown in the news feeds of non-page fans, exten....
Twitter founders introduce new ‘networked publishing’ tool, Medium
'Obvious', the company headed by Twitter co-founders Biz Stone and Ev Williams, have introduced a new collaborative publishin....
August consumer confidence: Aussie dollar, Olympics, RBA create confidence yo-yo
Despite being conducted just three days apart and using almost identical methodologies, consumer confidence figures from Roy ....
Plain packaging appeal rejected, exiling big tobacco to marketing wasteland
Big tobacco's attempt to overturn the Federal Government's plain packaging laws has been thrown out in a ruling issued this m....
