Pitt ‘embarrassingly awful’ as Chanel No. 5’s first male face
A new commercial for French perfume Chanel No. 5 starring actor Brad Pitt has been widely panned, with commentators calling i....
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Marketing mag
Mobile campaign takes top honours at Caxton Newspaper Ad Awards
In a sign of the times, a mobile campaign took out the top prize at the Caxton Awards for Excellence in Newspaper Advertising....
8 landing page errors that see B2B leads fall through the cracks
Landing pages that plug product information rather than provide content of genuine value is one of the most common errors B2B....
Digital marketer skills gap sees data proficiency dawdle
Improvements to segmentation and targeting will be the biggest area of focus for digital marketing practitioners over the nex....
ARN enters music streaming fray with iHeartRadio
The Australian Radio Network (ARN) will launch music streaming service iHeartRadio locally next year, the first launch outsid....
Airline customer satisfaction: Tiger stages dramatic turnaround, Qantas flounders
Tiger Airways has staged a dramatic turnaround in customer satisfaction levels, while Qantas has been unable to reverse the d....
New Pinterest and Facebook inspired eBay to launch locally in Nov
Online marketplace eBay is getting social with the launch of a new site design that borrows from both Pinterest and Facebook.....
Nuffnang pools blogger talent to offer brands reach of 2m
Blogger representation group, Nuffnang, has formed a ‘Talent Blogger Program', made up of 12 Australian bloggers who boast ....