GroupM moves to all-auto digital media trading
GroupM has announced it is partnering with online advertising technology firm Facilitate Digital to mandate the use of Electr....
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Marketing mag
Coles’ next-gen customer feedback project
Campaign: Tell Coles
Client: Wesfarmers
Agency: Twist of Lime
Study: Brand Australia’s decline continues, hitting 4-year low
Brand Australia continues to decline on the world stage, slipping five places below its world-beating peak to sixth in 2012's....
Fairfax’s strategy for ‘structural change’ does little to shake that sinking feeling
By Martin Hirst, Deakin University....
Marketers rely too heavily on social, need to diversify digital into gamification
Digital marketers are too heavily reliant on social media and should diversify into gamification to boost engagement with the....
Havaianas attempts to get into dictionary for 50th anniversary
Thong brand Havaianas has launched a campaign to celebrate its 50th anniversary by attempting to get its name in the diction....
Foxtel turns tables on pirates with ‘express access’ US TV deal with HBO
Foxtel has signed a deal with US TV giant HBO to bring popular series like True Blood to Australian screens within h....
Apple follows market pressures for first time: analyst
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