Forrester: Social media ‘barely negligible’ as a sales lead
Social media has a “barely negligible” impact on sales for online retailers, according to a study conducted in the US by ....
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TV fights off online video: Aussies continue to prefer lean back experience
Viewership of broadcast television remained steady in the second quarter of 2012, with the average viewer watching 100 hours ....
IAB lures Fairfax’s insights manager to new research director role
The Interactive Advertising Bureau Australia (IAB) is to fill the newly-created position of research director with Fairfax Me....
Top10 Aussie meat TV ads
Advertising for Australia's meat and livestock industry has been a colourful affair over the years. Two main players contribu....
Trademark victory allows Cadbury to retain its purple reign
By Bruce Arnold, University of Can....
Gen Y divide: younger tribe less engaged with web than older
Gen Y is separating into two tribes when it comes to online engagement with the younger cohort less engaged with the internet....
Radio ad revenue dips after disastrous September
Metropolitan radio revenue fell 3.6% year on year in the latest quarter, driven down by poor performance in Melbourne, Brisba....
Virgin brings the romance back with slick new campaign
Virgin Australia has released its latest brand campaign, ‘The romance is back', emphasising the quality of its aircraft and....