Local rags part of community DNA, most trusted media source
Regional and community newspapers are part of the DNA of local communities and look set to weather the storm better than metr....
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Marketing mag
Hoyts to corner movie streaming market with new service
National cinema chain Hoyts is set to launch an on-demand movie streaming service in a bid to capture the emerging market for....
Nielsen to measure multi-screen viewing for OzTAM under extended contract
Nielsen's contract to supply metropolitan television audience measurement has been extended by OzTAM until 2017, and the serv....
Traditional PR gives way to ‘brand journalism’
Traditional PR may disappear altogether as it gives way to ‘brand journalism', shifting the focus of a brand's efforts from....
Sorrell: Big shift from legacy press to digital still to come
WPP chief executive Sir Martin Sorrell warned legacy press, such as hard copy newspapers and magazines, that his company's ad....
Russel Howcroft quits Y&R for Ten
Reports are circulating this afternoon that Russel Howcroft, chief executive of Y&R Brands and regular on The Gruen P....
Most effective Aus marketing celebrated, road safety campaign takes out Grand Effie
Australia's most effective marketing campaigns were celebrated last night at a gala dinner in Sydney, with a campaign launche....
Woolworths Ltd snares Tesco Lotus marketing guru for new group marketing role
Woolworths Limited has created a marketing directorship for the company, in what seems a clear indication of a coming group-l....