PayPal launches Christmas assault with secret Santa gift chooser – Instakringle
It's the lack of thought that counts when it comes to ‘secret Santa' presents this year, according to PayPal, who've launch....
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Mi9 partners Experian to fuse online and offline targeting
Mi9 has partnered with marketing analytics firm Experian Marketing Services to enable advertisers to target Australians onlin....
70% of CEOs admit responsibility for marketers’ poor performance, but…
While the above headline is an actual finding by The Fournaise Marketing Group, it comes with quite a large asterisk....
Network-neutral social TV companion app Zeebox launches in Australia
Social TV companion app Zeebox has launched in Australia today, hoping to become the 'sidekick' to Australian TV viewers and ....
Q&A with Guy Kawasaki: Unconventional value
During Guy Kawasaki's recent visit to Sydney, Marketing caught up with the social media wizard to chat apps,....
Media and marketing job forecast up, as PR shows double-digit growth
The media and marketing job market held up better than most in 2012, thanks in part to double-digit growth in PR jobs, and is....
McKinsey: Social media spying to become crucial competitor intelligence approach
The role of social media insights is set to expand beyond simply consumer data and product feedback to become a key input int....
AANA reject calls for tougher junk food ad regulation
The Obesity Policy Coalition (OPC) has renewed calls for legislation to restrict the marketing and advertising of junk food t....