Twitter to open Aus office by Christmas next yearTalk of Twitter opening an Australian office picked up steam last week following a visit from its senior executives. The p....BY Marketing mag 03 Dec 2012
Online sales gallop towards Christmas after mid-year lullThe rate of growth in online sales strengthened over the last six months, to log 26% year-on-year growth in October, accordin....BY Marketing mag 30 Nov 2012
Are neuroscience research techniques valid enough to inform marketing decisions?Topic sentence: Marketing research measures derived from neuroscience techniqu....BY Marketing mag 30 Nov 2012
From Virgin Blue to Virgin Australia – the rebrandCampaign: Virgin Australia brand revitalisation Client: Virgin Australia Agen....BY Marketing mag 30 Nov 2012
Val Morgan cinema ad measure to launch next yearThe reach of cinema advertising will be measured from next year with the release of a new cinema ratings service from Val Mor....BY Marketing mag 29 Nov 2012
Privacy bill changes adopted on eve of passing, but concerns remainProposed prohibitions on direct marketing and mandatory opt-outs in all marketing messages including social media posts have ....BY Marketing mag 29 Nov 2012
Music videos outperform television in ad impactThe mood evoked by music videos creates fertile ground for advertising, with ads placed in between clips more effective than ....BY Marketing mag 29 Nov 2012
iPhone 5 fails to woo new Apple customers, Android retains leadApple's iPhone 5 has largely failed to woo new customers to the brand, taking the majority of its sales from existing iPhone ....BY Marketing mag 28 Nov 2012