Twitter to open Aus office by Christmas next year
Talk of Twitter opening an Australian office picked up steam last week following a visit from its senior executives.
The p....
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Marketing mag
Online sales gallop towards Christmas after mid-year lull
The rate of growth in online sales strengthened over the last six months, to log 26% year-on-year growth in October, accordin....
Are neuroscience research techniques valid enough to inform marketing decisions?
Topic sentence:
Marketing research measures derived from neuroscience techniqu....
From Virgin Blue to Virgin Australia – the rebrand
Campaign: Virgin Australia brand revitalisation
Client: Virgin Australia
Agen....
Val Morgan cinema ad measure to launch next year
The reach of cinema advertising will be measured from next year with the release of a new cinema ratings service from Val Mor....
Privacy bill changes adopted on eve of passing, but concerns remain
Proposed prohibitions on direct marketing and mandatory opt-outs in all marketing messages including social media posts have ....
Music videos outperform television in ad impact
The mood evoked by music videos creates fertile ground for advertising, with ads placed in between clips more effective than ....
iPhone 5 fails to woo new Apple customers, Android retains lead
Apple's iPhone 5 has largely failed to woo new customers to the brand, taking the majority of its sales from existing iPhone ....