Fairfax dumps Herald and Age editors-in-chief
Fairfax has dumped its editors-in-chief for the Sydney Morning Herald and The Age - Peter Fray (pictured) a....
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Branded Content & Entertainment Lions: Wonder Sydney scores gold for Qantas
Wonder Sydney's ‘The Great Crusade' comedic web episodes for Qantas won gold in the Cannes festival's inaugural run of its ....
Integrated Lions: GPY&R’s Mobile Medic caps off strong Cannes Lions haul
GPY&R Melbourne's ‘Mobile Medic' capped off a strong showing at Cannes with a Bronze Lion in the highly-coveted Integra....
Film Lions: Aussie Gold for Super Dry, silver for Volkswagen
Publicis Mojo Sydney for Hahn Super Dry and DDB Sydney for Soma Films won Lions in the Film category over the weekend at the ....
Share a Coke campaign post-analysis
Share a Coke campaign post-analysis
Campaign:Share a Coke
Client: Coca-Cola
Agencies: ....
Experts wary as Facebook spruiks ‘cherry-picked’ ad effectiveness data
Facebook has launched a concerted PR effort to bolster opinion of its ad products and marketing effectiveness, releasing rese....
Coke creates nightly TV series to air during Olympics
Coca-Cola will create its own TV series to air in 30 countries as part of its global sponsorship of the London 2012 Olympics.....
The Swedish Way coming to APAC
Originally set up in an old naval prison in Karlskrona, with methodology reported to be partly based on Swedish military lead....