Honda stages a ‘pintervention’
Hip new thing Pinterest is the talk of the social media world at present and many are out to capitalise on the momentum it's ....
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Marketing mag
The Fetch founder headed for Silicon Valley and new publishing start-up
Founder of The Fetch and former online editor of Marketing magazi....
Coles relaunches beefed-up Flybuys with Dawn French ad campaign
Coles has taken its war with Woolworths into loyalty program territory, relaunching Flybuys and enlisting Vicar of Dibley....
Perfect Lager Project calls on Australians to crowd-source new beer
Wine producer Casella Wines is calling on beer drinkers to help it produce the perfect lager as it seeks to enter the premium....
Air New Zealand trials ‘cash for conversion’ social media scheme
Air New Zealand is trialling a program in the UK, whereby customers who recommend the airline's new premium economy service o....
Apple brings in Samuel L Jackson for Siri ads
Apple has brought in the big guns to boost the image of its artificial intelligence feature Siri, posting new TV spots featur....
Top10 Olympic marketing campaigns
With less than one hundred days until the London 2012 Summer Olympics gets underway, news of marketing campaigns is beginning....
Bond-style wearable gadgets to hit mainstream in three years
Wearable computing devices will be the battle ground for technology companies and product marketers in the near future, just ....