71% of brands are failing on Twitter
So much more than a social media tool to broadcast latest deals or company news, Twitter is seen by users as a platform for c....
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Field Force Optimisation
Campaign: Field Force Optimisation
Client: Four undisclosed FMCG bra....
Singapore Airlines focusses on brand name for new budget carrier
Naming a child, a pet, or even a new business is often a task that keeps many up late into the nights. For Singapore Airlines....
ACCC raises expectations for Qantas’ crisis resolution
From refunds and opportunities to rebook to compensation for expenses incurred by travellers, national airline Qantas has pro....
Group Buying Code of Conduct to improve online shopping experience
Have you encountered an unfortunate group-buying experience, where your order either fell through, or took months to arrive? ....
Dow Jones Invites you to The Information Explosion Seminar
Manchester United building own social network
The self-proclaimed World's Most Popular Foo....
Creativity for a good cause
Managing creatives is a big task, and often, in an almost-serious manner, is termed as ‘herding cats'. Creatives, however, ....
