Marketing, Author at Marketing Magazine

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IPTV will be subscribed to by 27% of Australians by 2017 and is expected to be one of the strongest contributors to media rev....

In the lucrative digitally-active female segment, Woolworths and Amazon are the most visited retails sites, Disney Online and....

Ronald McDonald, clown-faced mascot of McDonald's and scapegoat for childhood obesity, is set to make a comeback. Accordin....

While combined print-digital sales for The Age and the Sydney Morning Herald remained relatively stable, Fa....

The West Australian Newspaper group has launched a point and pay system for advertisers that takes readers straight to a chec....

Google's Android operating system has overtaken Apple's iOS as the most owned smartphone platform in Australia for the first ....

Dettol is Australiaʼs most trusted brand and Bunnings was named Australia's most trusted icon in a study that found health a....

The good folks at Effective Measure polled Australian internet users over eight days in mid-June....

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