West News launches ‘point and pay’ mobile shopping cart for ads
The West Australian Newspaper group has launched a point and pay system for advertisers that takes readers straight to a chec....
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Android dethrones iPhone as most owned smartphone platform in Australia
Google's Android operating system has overtaken Apple's iOS as the most owned smartphone platform in Australia for the first ....
Study: In Woolworths and health and chocolate brands we trust
Dettol is Australiaʼs most trusted brand and Bunnings was named Australia's most trusted icon in a study that found health a....
Infographic: Connected Aussies turn London 2012 into the social patriot games
The good folks at Effective Measure polled Australian internet users over eight days in mid-June....
Nike gazumps Adidas in stunning Olympics ambush
On the eve of the 2012 London Olympics, Nike has launched a powerful ambush ad which skirts Olympic restrictions by showing l....
YouTube to flush out haters with linked Google-wide accounts
YouTube is encouraging users to link their account with their other Google accounts, a move which would see real names used i....
The Olympic experience and how the brands will make you remember them
By Andrew Hughes, Australian National Univers....
Olympic sponsor blindness: Half of Britons can’t name a sponsor
On the eve of the 2012 London Olympics, more than one in two Britons are unable to confidently name a sponsor of the event, a....
