Marketing, Author at Marketing Magazine

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Tourism Australia has unveiled a new logo that cost $200,000 to develop. The tourism body is replacing its current, eight-....

Rumours of the death of the media buyer may have been greatly exaggerated, but that doesn't mean technological change....

The Interactive Advertising Bureau (IAB) Australia has picked up the baton of digital skills and released training programs t....

Viewing of live broadcast TV declined in the third quarter of calendar 2012, with more consumers moving to catch up services,....

Australian shoppers are more than willing to abandon local online operators for international sites in their search for value....

Growth in Australian ad spend looks set to close the year at a paltry 0.1%, after earlier forecasts of 0.7% were downgraded. ....

‘Connected culture' news site Mashable has redesigned to help readers identify and share the next big story, playing to the....

The boom in online video is expected to rob broadcasters of significant market share in 2013, according to forecasts from Fro....

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