GPY&R takes sole Aussie Direct Gold Lion
The first of four awards ceremonies to honour the winners of the Cannes Lions International Festival of Creativity saw Austra....
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Marketing mag
Cannes Round 1: JWT and Crispin Porter + Bogusky score first Grands Prix
The Cannes Lions International Festival of Creativity has held the first of four awards ceremonies to honour the winners of t....
Aussies scoop 10 PR Lions, MJ Bale campaign a standout
Australia has scooped 10 PR Lions from a pool of 69 winners, with Whybin TBWA Tequila Sydney and Naked Communications winning....
Social State of Origin: Interstate social media rivalries
Marketers have been warned to tailor their social media strategies to the location they're targeting, with new data revealing....
Amazon takes on music market with iTunes style service
Amazon is set to take on the might of iTunes, having struck deals with the four major US record labels in order to offer a mi....
Effies: Unilever top advertiser, McDonald’s top brand
The 2012 Effie Index has named Unilever the most effective advertiser, McDonald's the most effective brand, WPP the most effe....
Twitter, Salesforce strike deal to plug Radian6 into real time tweets
Twitter has added another revenue stream to its books, striking a global alliance with Salesforce that will enable marketers ....
Woolworths refreshes positioning amid supermarket wars
Woolworths has refreshed its positioning as the fresh food people, launching a new multi-million dollar brand campaign.
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