Optus repositioning steps away from the menagerieOptus has taken a step away from its product-focussed, animal-loving ad approach, launching a repositioning campaign aimed at....BY Marketing mag 23 Apr 2012
‘There’s Nothing Like Australia’ campaign takes aim at ChinaThe national tourism body's ‘There's Nothing Like Australia' campaign will be reinvented for a fresh international release ....BY Marketing mag 23 Apr 2012
Debate: Going viral is more trouble than it’s worth "Going viral is more trouble than it's worth." ....BY Marketing mag 23 Apr 2012
An Analytic Mind – Q&A with Jim Davis, CMO of SASJim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile ma....BY Marketing mag 21 Apr 2012
SMEs consider switching suppliers over sloppy commsSME owners are sticklers for detail when it comes to supplier communications and mistakes like misspelled names could have si....BY Marketing mag 20 Apr 2012
Honda stages a ‘pintervention’Hip new thing Pinterest is the talk of the social media world at present and many are out to capitalise on the momentum it's ....BY Marketing mag 20 Apr 2012
The Fetch founder headed for Silicon Valley and new publishing start-upFounder of The Fetch and former online editor of Marketing magazi....BY Marketing mag 20 Apr 2012
Coles relaunches beefed-up Flybuys with Dawn French ad campaignColes has taken its war with Woolworths into loyalty program territory, relaunching Flybuys and enlisting Vicar of Dibley....BY Marketing mag 20 Apr 2012