Two mobile payment solutions launch in a week – PayPal Here and Sniip
Hot on the heels of last week's launch of credit card reading payments app ‘PayPal Here' is the second mobile payments app ....
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Marketing mag
Explosive growth expected for global ad market, driven by social
'Explosive growth' in social media and online video is predicted with ZenithOptimedia revising its December forecast upwards....
Community building projects help build beer brand values
Campaign: Tooheys New Crew
Client: Lion
Agency: Momentum Worldwide
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Angry customers more likely to be lying
The customer is always right, unless they're really angry in which case it's more likely they're actually lying if new resear....
Cigarette plain packaging – will it work?
This article first appeared in the March 2012 issue of Marketing magazine.
On the eve ....
Seven Network viewers the most confident consumers
To tap into the television viewers most likely to part with their cash, advertisers should target Masterchef Australia, S....
Brands face ‘death by unlike’ on Facebook
Brands are experiencing 'death by unlike' on Facebook, with one in five (17%) users having withdrawn their like of a brand pa....
Google Analytics to measure social ROI
The curly task of measuring ROI from social media initiatives may have just gotten a whole lot easier with Google Analytics.
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