P&G slashing spending to save $1bn in marketing
After announcing it will cut 160....
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Marketing mag
Fairfax to slash costs as profits fall
Fairfax has announced plans to slash $170 million in costs over the next three years, according to an update to the ASX.
T....
Google poaches Bing exec to head YouTube marketing
Google has appointed a new head of consumer marketing for YouTube, hiring an executive of rival Microsoft's search engine, Bi....
Larger digital ad formats reap rewards in list of top 5 most effective
The most effective online ad format is the ‘sidekick', according to research reported by MediaMind, which details the top f....
Google sets sights on pay TV
Not content with its success in online video, Google has applied for a video franchise license to launch a TV service in the ....
Twitter passes 500 million user mark
Holden: Commodore brand set for the scrap heap
Holden will kill off its iconic Commodore brand within five or six years in a move the company hopes will help them stay curr....
Herald Sun to erect pay wall in March
Melbourne daily paper the Herald Sun will introduce a freemium model for its digital products in a matter of weeks....